Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web. Design good-looking pages. Use styles to build polished layouts. Get it online. Find a reliable web host and pick a good web address. Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. Attract visitors. Make sure people can find your site through popular search engines like Google. Build a community. Encourage repeat visits with social media. Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal. Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.

Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.

A simple user-friendly book which helps complete beginners of all ages get started using the web languages, HTML, CSS and JavaScript. After finishing this book, readers will have built their own website from scratch. With step-by-step instructions at every stage and quirky illustrations throughout. * Computer coding is now a compulsory topic on the UK National Primary Curriculum and this book backs up what is being taught 'Code Clubs' in schools. HTML, CSS and JavaScript are the essential languages for web design. This book acts as a handy guidebook providing the most relevant and useful instructions, terminology and examples. No one is too old to build their own website and this book is accessible to anyone interested in web design with simple instructions and stylish illustrations provided to make your website pop.

Speak to the world with your very own custom website! Creating a Web Site is the kids' guide to learning basic website design! From planning to perfecting, this book walks you through the entire process of building your own website, with easy-to-read instructions and plenty of pictures every step of the way. Good planning saves you a ton of work, so you'll begin by getting your ideas out of your head and onto paper. Next, you'll find a template that already has the basic features you want, so you can start working on the fun stuff right away. You'll learn all the HTML and CSS you need to make your site look and act the way you want it to, and you'll learn how to add video, images, widgets, and more to make the design your very own! Before you know it, you'll have your own custom-built website showcasing your talents and interests for the world. If you want your own website, why settle for a basic template that makes your page look like everyone else's? You don't need to build it from scratch—with a few simple lines of code, you can transform a basic template into the site of your dreams. This book shows you how to have fun from page one as you: Figure out just what kind of site you want to build Create a mood board to bring your ideas into reality Choose your favorite template and customize it with CSS and HTML Add widgets, pictures, video, and more to make your site your very own Easy instruction with a dose of humor have made the For Dummies books a leading resource for adults around the globe. The Dummies Junior series brings that learning to kids, with projects designed specifically for your interests, skills, and abilities. Creating a Web Site helps you build your digital home base, with fun instruction every step of the way.

Build Your Own Website is a fun, illustrated introduction to the basics of creating a website. Join Kim and her little dog Tofu as she learns HTML, the language of web pages, and CSS, the language used to style web pages, from the Web Guru and Glinda, the Good Witch of CSS. Once she figures out the basics, Kim travels to WordPress City to build her first website, with Wendy, the WordPress Maven, at her side. They take control of WordPress® themes, install useful plugins, and more. As you follow along, you’ll learn how to: –Use HTML tags –Make your site shine with CSS –Customize WordPress to fit your needs –Choose a company to host your site and get advice on picking a good domain name The patient, step-by-step advice you’ll find in Build Your Own Website will help you get your website up and running in no time. Stop dreaming of your perfect website and start making it!

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.