Revision of author's thesis (doctoral)--Columbia University, 2014, titled Making it count: statistics and state-society relations in the early People's Republic of China, 1949-1959.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

This title reexamines and reconsiders the model of empirical research underlying most empirical work. The goal is neither a whitewash nor capital punishment, but rather it is to reform and mold empirical research into an activity that contributes as much as possible to a rigorous understanding of society. Without worrying about defining science or even determining the essence of the scientific enterprise, the goal is one that pools together logical thinking and empirically determined information. One of the fundamental issues to be addressed in this volume: Are there questions currently studied that are basically unanswerable even if the investigator had ideal nonexperimental data? If so, what are the alternative questions that can be dealt with successfully by empirical social research, and how should they be approached? In the chapters ahead, it will be important to keep in mind this doctrine of the undoable. Of course, one cannot simply mutter "undoable" when a difficult obstacle is encountered, turn off the computer, and look in the want ads for a new job—or at least a new task. Instead, it means considering if there is some inherent logical reason or sociological force that makes certain empirical questions unanswerable. There are four types of undoable questions to consider: those that are inherently impossible; those that are premature; those that are overly complicated; and those that empirical and theoretical knowledge have nullified.

Kat Caruso wishes her brain had a return policy, or at least a complaint hotline. The defective organ is constantly distracted, terrible at statistics, and absolutely flooded with inappropriate thoughts about her boyfriend's gorgeous best friend, Alec . . . who just so happens to be her brand-new math tutor. Who knew nerds could be so hot? Kat usually goes through tutors like she does boyfriends—both always seem to bail when they realize how hopeless she is. It's safer for her heart to keep everyone at arm's length. But Alec is always stepping just a little too close. Alec Stone should not be fantasizing about Kat. She's adorable, unbelievably witty, and completely off-limits. He'd never stab his best friend in the back . . . But when secrets are revealed, the lines of loyalty are blurred. To make it count, Alec must learn that messy human emotions can't be solved like a trigonometry function. And Kat has to trust that he may be the first guy to want her for who she is, and not in spite of it.

Making College Count is a comprehensive resource that will help students excel in college and create great career opportunities after graduation. Much more than a college survival guide, it offers students (and parents) a proven framework to achieve at a high level in the classroom, in extracurricular activities, and in their work experiences. The book also positions students for success in their future job searches. Making College Count features an eye-catching, two-color design with 78 illustrations, and is written in an approachable, student-friendly voice.

This book attempts to answer two questions: Are alternatives for choice ever incomparable? and In what ways can items be compared? The arguments offered suggest that alternatives for choice no matter how different are never incomparable, and that the ways in which items can be compared are richer and more varied than commonly supposed.

Everyone wants their life to count. We all wish we could make a difference in a hurting world. The good news is that we can. Despite our own brokenness (and, in fact, because of it) each of us can be Jesus's hands and feet on Earth, reaching out to others in real and profound ways. With powerful true stories, illustrations from the life of Christ, and specific activities for readers to engage, DO Something! is a hopeful and practical book that shows how to live out faith in a way that improves people's lives. With transparency and humility, Miles McPherson shares his own shortcomings as a young pastor trying to connect with people in need. Stressing the importance of hurting with people before you can do something for them, McPherson takes readers through the 5 P's of making their lives count: preparation, purpose, pain, power, and passion. By putting into practice the principles found in this book, readers will experience spiritual fulfillment as they see that they can make a real difference in the lives of those around them.