Exploring the how and why we use the Internet to shop, sell and search, a Wharton professor and consumer shopping behavior expert helps entrepreneurs, business and economics students and professional investors understand Internet trends and innovations. 7,500 first printing.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world. You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business. According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world? *Buy now the summary of this book for the modest price of a cup of coffee!

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world.*You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business.*According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world?*Buy now the summary of this book for the modest price of a cup of coffee!

Part green-lifestyle guide, part popular science, How Bad Are Bananas? is the first book to provide the information we need to make carbon-savvy purchases and informed lifestyle choices and to build carbon considerations into our everyday thinking. The book puts our decisions into perspective with entries for the big things (the World Cup, volcanic eruptions, the Iraq war) as well as the small (email, ironing, a glass of beer). And it covers the range from birth (the carbon footprint of having a child) to death (the carbon impact of cremation). Packed full of surprises — a plastic bag has the smallest footprint of any item listed, while a block of cheese is bad news — the book continuously informs, delights, and engages the reader. Solidly researched and referenced, the easily digestible figures, statistics, charts, and graphs (including a section on the carbon footprint of various foods) will encourage discussion and help people to make up their own minds about their consumer choices.

Francis Spufford's Unapologetic is a wonderfully pugnacious defense of Christianity. Refuting critics such as Richard Dawkins, Sam Harris, and the "new atheist" crowd, Spufford, a former atheist and Fellow of the Royal Society of Literature, argues that Christianity is recognizable, drawing on the deep and deeply ordinary vocabulary of human feeling, satisfying those who believe in it by offering a ruthlessly realistic account of the grown-up dignity of Christian experience. Fans of C. S. Lewis, N. T. Wright, Marilynne Robinson, Mary Karr, Diana Butler Bass, Rob Bell, and James Martin will appreciate Spufford's crisp, lively, and abashedly defiant thesis. Unapologetic is a book for believers who are fed up with being patronized, for non-believers curious about how faith can possibly work in the twenty-first century, and for anyone who feels there is something indefinably wrong, literalistic, anti-imaginative and intolerant about the way the atheist case is now being made.

Revealing the workings and dangers of freight shipping, the author sails from Rotterdam to Suez to Singapore to present an eye-opening glimpse into an overlooked world filled with suspect practices, dubious operators, and pirates.

The midtwenties through the midthirties can be a time of difficult transition: the security blankets of college and parents are gone, and it’s suddenly time to make far-reaching decisions about career, investments, and adult identity. When author Christine Hassler experienced what she calls the "twenties triangle", she found that she was not alone. In fact, an entire generation of young women is questioning their choices, unsure if what they’ve been striving for is what they really want. They’re eager to set a new course for their lives, even if that means giving up what they have. Hassler herself left a fast-moving career that wasn’t right for her and instead took the risk of starting her own business. Now, based on her own experience and interviews with hundreds of women, she shares heartfelt stories on issues from career to parents to boyfriends to babies. Yet she also provides practical exercises to enable today’s woman to chart a new direction for her life.