Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

A new, tenth anniversary edition of the leadership classic that was hailed as one of the 100 Best Business Books of All Time. In his exciting and timeless business parable, The Radical Leap, Steve Farber explores an entirely new leadership model, one in which leaders aren't afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback. His book dispenses with the typical, tired notions of what it means to be a leader. Farber's modern parable begins on a sunny California beach where he has a strange and unexpected encounter with a surfer named Edg. Despite his unassuming appearance, the enigmatic Edg seems to know an awful lot about leadership and this brief interaction propels Steve into an unforgettable journey. Along the way, he learns about Extreme Leadership--and what it means to take the Radical Leap: Cultivate Love Generate Energy Inspire Audacity Provide Proof Geared to people at any level who aspire to change things for the better, The Radical Leap is creating legions of Extreme Leaders in business, education, non-profits and beyond.

The key to unlocking your potential isn't in training harder or doing more sophisticated workouts. It's in thinking better about your training. Think better, train better.Make the Leap provides athletes and coaches a step-by-step guide to thinking more effectively about all aspects of training. It begins with an explanation of what "leaps" are, why they happen, and the "Build, Leap, Sustain" Leap Cycle all athletes go through.It then breaks down, via 11 Optimal Training Principles, 4 mental model spotlights and numerous stories, visuals, and tactical suggestions, exactly how to think better about your training. Some of these topics include:- the importance of attitude and mindset- the Hidden Training Program and how to reveal it- systems vs purposeful practice and when to implement them- North Star goals vs Next Step goals, and how to set each effectively- the four types of mistakes and how to make them better- and many other topics, including the author's powerful Momentum ModelTwo-time National Coach of the Year Ken Reeves said of the book: "A mental running clinic in book form, Make the Leap allows an individualized approach for each person that reads the book. Put it next to your bed stand for that 15 minutes of reading every night. It has the potential to inspire and educate you each and every reading."Olympians, hall of fame coaches, and competitive runners all agree: this book will help you and your athletes think better, train better, and make the leap.

The Founding Fathers of the United States of America created the first free people in modern times. They wrote a new kind of Constitution which is now the oldest in existence. They built a new kind of commonwealth designed as a model for the whole human race. They believed it was thoroughly possible to create a new kind of civilization; giving freedom, equality, and justice to all. The Founders created a new cultural climate that gave wings to the human spirit. They built a free-enterprise culture to encourage industry and prosperity. They gave humanity the needed ingredients for a gigantic 5,000-year leap in which more progress has been made in the past 200 years than all of prior recorded human history. All of this came about because of 28 basic principles the Founders discovered, upon which all free nations must be built in order to succeed. This eBook includes the original index, footnotes, table of contents and page numbering from the printed format, and also new illustrations.

At once inspiring, hilarious, and honest, the new book from Alexandra Heminsley chronicles her endeavor to tackle a whole new element, and the ensuing challenges and joys of open water swimming. “It's a meditative act,” they said. But it was far from meditative for Alexandra Heminsley when yet another wave slammed into her face. It was survival. When she laced up her shoes in Running Like a Girl, all she had to do to become a runner was to get out there and run. But swimming was something else entirely. The water was all-consuming, confusing her every move, sabotaging every breath. Determined, Alexandra would learn to adapt, find new strengths, and learn to work with the water. She does not want to stand on the beach looking at the sea any longer. She wants to leap in. In doing so she will learn not just how to accept herself, but how to accept what lay beyond. Soon, she will be able to see water, anywhere in the world and sense not fear but adventure. She will dive into water as she hopes to dive into life. And it has nothing to do with being “sporty” or being the correct shape for a swimsuit. Open water swimming is currently one of the fastest growing sports in the world, and marathon swimming is the only sport where men and women do not race in separate categories. The water welcomes all who are willing and prepared to take part, and as Alexandra shows in her wondrous and funny book, not knowing how to do something is not necessarily a weakness—strength lies within the desire to learn. The time is now to leap in, and revel in what you thought was beyond you, discovering that it was only ever you holding you back.

You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

The ultimate road map for landing your dream job, packed with true inspiring stories from more than sixty people who made profound changes in their lives and careers, plus practical advice from experts. “If you are ready to go for the life and the job you really want, Take the Leap is the go-to book for anyone making a career change” (Bobbi Brown). Take the Leap features inspiration and advice from game changers, rule breakers, and side hustlers who once stood where you are now, wondering if they should take a risk. They went from production assistant to million-dollar screenplay writer; attorney to surf instructor; mom to DJ; hairdresser to firefighter; real estate agent to award-winning chef. Do you want to go for that career you’ve always dreamed about? Launch a new company? Become a tech mogul? Live a life of adventure? Save the world? You’ll find wisdom from successful mentors like creative visionary and writer Simon Doonan, entrepreneur Barbara Corcoran, NFL player turned artist/activist Aaron Maybin, and wellness and beauty guru Bobbi Brown. Whether you watch Shark Tank religiously and think I could have thought of that, or harbor daydreams about traveling the globe in style, your wildest career dream is represented in this empowering guidebook. Take the Leap serves as the reminder we all need: don’t settle—go after whatever it is that you truly want.