Latino Boom: An Anthology of U.S. Latino Literature combines an engaging and diverse selection of Latino/a authors with tools for students to read, think, and write critically about these works. The first anthology of Latino literature to offer teachers and students a wide array of scholarly and pedagogical resources for class discussion and analysis, this thematically organized collection of fiction, poetry, drama, and essay presents a rich spectrum of literary styles. Providing complete works of Latino/a literature vs excerpts written originally in English, the anthology juxtaposes well-known writers with emerging voices from diverse Latino communities, inviting students to examine Latino literature through a variety of lenses.

A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.

In the decade from the early 1960s to the early 1970s, Latin American authors found themselves writing for a new audience in both Latin America and Spain and in an ideologically charged climate as the Cold War found another focus in the Cuban Revolution. The writers who emerged in this energized cultural moment--among others, Julio Cortázar (Argentina), Guillermo Cabrera Infante (Cuba), José Donoso (Chile), Carlos Fuentes (Mexico), Gabriel García Márquez (Colombia), Manuel Puig (Argentina), and Mario Varas Llosa (Peru)--experimented with narrative forms that sometimes bore a vexed relation to the changing political situations of Latin America. This volume provides a wide range of options for teaching the complexities of the Boom, explores the influence of Boom works and authors, presents different frameworks for thinking about the Boom, proposes ways to approach it in the classroom, and provides resources for selecting materials for courses.

Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States." Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014.

How the dissemination of Latin American literature in the U.S. was "caught between the desire to support the literary revolution of the Boom writers and the fear of revolutionary politics" (John King).

Born in an explosive boom and built through distinct economic networks, San Francisco has a cosmopolitan character that often masks the challenges migrants faced to create community in the city by the bay. Latin American migrants have been part of the city's story since its beginning. Charting the development of a hybrid Latino identity forged through struggle--latinidad--from the Gold Rush through the civil rights era, Tomas F. Summers Sandoval Jr. chronicles the rise of San Francisco's diverse community of Latin American migrants. This latinidad, Summers Sandoval shows, was formed and made visible on college campuses and in churches, neighborhoods, movements for change, youth groups, protests, the Spanish-language press, and business districts. Using diverse archival sources, Summers Sandoval gives readers a panoramic perspective on the transformation of a multinational, multigenerational population into a visible, cohesive, and diverse community that today is a major force for social and political activism and cultural production in California and beyond.

Long associated with the pejorative cliches of the drug-trafficking trade and political violence, contemporary Colombia has been unfairly stigmatized. This study of the Miami music industry and Miami's growing Colombian community asserts that popular music provides an alternative common space for imagining and enacting Colombian identity.