How to cut through the public relations jargon and analyze a company's financial health and future prospects as it's spelled out in an annual report. Sound advice for non-expert investors in the stock market. New topics covered and explained in this edition include annual reports on the Internet, materiality, and financial derivatives. Titles in the easy-to-understand Business Keys series are directed at consumers and non-professionals, with advice on saving, investing, protecting assets, and increasing wealth through prudent money management. The books define terms, cut through business jargon, speak in plain language, and take the mystery out of business.

This manual cuts through the hype and explains the anatomy of an annual report in clear, concise language that any business reader can understand. Each chapter covers a different section of the report, from the corporate profile and letter to shareholders to the financial statements and operational overview. The easy-to-follow format shows the reader what is and what is not important to know, where to find it, and how to benefit from the information. Loth provides a mini-lesson on financial analysis, and gives the reader an excellent overview of such important concepts as balance sheet and statement of income.

This book introduces the reader to the Annual Report and discusses its various components namely, the directors report, the audit report and the financial statements. It helps the reader to unravel the mysteries of the financial statements and comprehend the innovativeness of creative accounting.

Reveals ways in which businesspeople of all levels can better understand accounting and how to analyze financial data effectively.

Annual corporate reports provide a window into a company?s strategy for future growth; however, many financial managers as well as the investing public focus exclusively on corporate earnings and fail to understand all the factors that comprise the earnings computation. Understanding Corporate Annual Reports explains the regulatory environment surrounding annual reports, providing a detailed review of how to read reports correctly. Using Home Depot?s annual report as the primary example, Brian Stanko and Thomas Zeller?s easy-to-use guide examines a variety of types of financial reports, addressing both SEC and FASB regulations. Understanding Corporate Annual Reports allows readers to appreciate the complete implications of a corporate annual report.