"An accessible and entertaining read, useful to anybody interested in the ethnographic method." - Paul Miller, University of Cumbria "A very good introduction to ethnographic research, particularly useful for first time researchers." - Heather Macdonald, Chester University "The perfect introductory guide for students embarking on qualitative research for the first time... This should be of aid to the ethnographic novice in their navigating what is a theoretically complex and changing methodological field." - Patrick Turner, London Metropolitan University An accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography, this book: Explores and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. Examines key topics like sampling, generalising, participant observation and rapport, as well as embracing new fields such as virtual, visual and multi-sighted ethnography and issues such as reflexivity, writing and ethics. Presents each concept comprehensively yet critically, alongside relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.

"An accessible and entertaining read, useful to anybody interested in the ethnographic method." - Paul Miller, University of Cumbria "A very good introduction to ethnographic research, particularly useful for first time researchers." - Heather Macdonald, Chester University "The perfect introductory guide for students embarking on qualitative research for the first time... This should be of aid to the ethnographic novice in their navigating what is a theoretically complex and changing methodological field." - Patrick Turner, London Metropolitan University An accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography, this book: Explores and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. Examines key topics like sampling, generalising, participant observation and rapport, as well as embracing new fields such as virtual, visual and multi-sighted ethnography and issues such as reflexivity, writing and ethics. Presents each concept comprehensively yet critically, alongside relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.

`This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject.

This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative ‘practice’ of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and ‘field walking’.

Full of practical 'how to' tips for applying theoretical methods - 'doing ethnography' - this book also provides anecdotal evidence and advice for new and experienced researchers on how to engage with their own participation in the field - 'being ethnographic'. The book clearly sets out the important definitions, methods and applications of field research whilst reinforcing the infinite variability of the human subject and addressing the challenges presented by ethnographers' own passions, intellectual interests, biases and ideologies. Classic and personal real-world case studies are used by the author to introduce new researchers to the reality of applying ethnographic theory and practice in the field. Topics include: - Talking to People: negotiations, conversations & interviews - Being with People: participation - Looking at People: observations & images - Description: writing 'down' field notes - Analysis to Interpretation: writing 'out' data - Interpretation to Story: writing 'up' ethnography Clear, engaging and original this book provides invaluable advice as well as practical tools and study aids for those engaged in ethnographic research.

With regular exercises, lists of key terms and points and self-evaluation checklists, Doing Ethnography systematically describes the various phases of an ethnographic inquiry and provides numerous examples, suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe and explain the symbolic world lying beneath the social action of groups, organizations and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organisation and analysis, and communication of the results.