“Kawaii” is a Japanese word that denotes “cute,” “lovable,” or “charming” although it does not have exactly the same meaning as those adjectives. This book proposes engineering methodologies for systematic measurement of the affective perception of kawaii, by using virtual reality and biological signals, and discusses the effectiveness of kawaii engineering for designing industrial products and services. Kawaii can draw sympathy from people and can embody a special kind of cute design, which reduces fear and makes dull information more acceptable and appealing. Following the introduction of the background of kawaii engineering in Chapter 1, Chapters 2 and 3 describe experiments on the systematic measurement and evaluation methods for kawaii products and affective evaluation experiments. Chapter 4 proposes a mathematical model to identify the physical attributes that determine kawaii in motion. Chapters 5 and 6 explain research that uses biological signals and eye-tracking. After a brief survey of psychological research on kawaii and cuteness in Chapter 7, Chapters 8 and 9 introduce the use of spoons designed to stimulate the appetite of the elderly and the practical implementation of an emotion-driven camera. Chapters 10–14 explain experimental research that examines kawaii perception of people from various cultural backgrounds. Kawaii Engineering will appeal to those who work on affective computing, product design, user experience design, virtual reality, and biological signals.

"Draw Kawaii Style teaches the step-by-step fundamentals of drawing kawaii as well as how to illustrate specific characters and objects"--

Prepare for the cutest world tour ever with this miniature, portable, and even cuter version of Kawaii Doodle Cuties! YouTube celebrity artist Pic Candle shows you how to draw kawaii characters from every stop on the map! The Japanese word kawaii translates to “cute,” and this how-to book is chock-full of super-adorable images from your favorite spots around the globe. With doodles of food, nature, animals, architecture, fashion, and more, you will learn to draw cute artwork from countries all over the world! Learn how to draw a darling Eiffel Tower, macaron, and beret from France. Or master how to draw precious natural wonders like Australia’s Great Barrier Reef and enchanting architecture like India’s Taj Mahal. Or sketch fashion fun like a K-pop skirt from South Korea and charming transportation like a tuk tuk from Vietnam. Mini Kawaii Doodle Cutiesfeatures over 100 lovable, huggable characters and includes simple step-by-step illustrations and instructions, search-and-find puzzle patterns that you can color, and inspiration pages. Thanks to this adorable crash course in doodling all things kawaii, you’ll soon be enhancing your notebooks, stationery, artwork, and everything with unbelievably adorable illustrations!

At the turn of the millennium, international youth culture is dominated by mainly two types of aesthetics: the African American cool, which, propelled by Hip-Hop music, has become the world's favorite youth culture; and the Japanese aesthetics of kawaii or cute, that is distributed internationally by Japan's powerful anime industry. The USA and Japan are cultural superpowers and global trendsetters because they make use of two particular concepts that hide complex structures under their simple surfaces and are difficult to define, but continue to fascinate the world: cool and kawaii. The Cool-Kawaii: Afro-Japanese Aesthetics and New World Modernity, by Thorsten Botz-Bornstein, analyzes these attitudes and explains the intrinsic powers that are leading to a fusion of both aesthetics. Cool and kawaii are expressions set against the oppressive homogenizations that occur within official modern cultures, but they are also catalysts of modernity. Cool and kawaii do not refer us back to a pre-modern ethnic past. Just like the cool African American man has almost no relationship with traditional African ideas about masculinity, the kawaii shTjo is not the personification of the traditional Japanese ideal of the feminine, but signifies an ideological institution of women based on Japanese modernity in the Meiji period, that is, a feminine image based on westernization. At the same time, cool and kawaii do not transport us into a futuristic, impersonal world of hypermodernity based on assumptions of constant modernization. Cool and kawaii stand for another type of modernity, which is not technocratic, but rather 'Dandyist' and closely related to the search for human dignity and liberation.

Learn to draw in the supercute kawaii style with Kawaii Drawing!

Take your doodling skills to the next adorable level with this follow-up to popular YouTube artist Pic Candle's best-selling Kawaii Doodle Class and Kawaii Doodle Cuties—featuring over 100 lovable, huggable characters in 25 tableaus, with simple step-by-step illustrations and instructions, search-and-find puzzle patterns that you can color, and inspiration pages. Chock-full of super-sweet tableaus that are chock-full of super-cute characters of everyday objects, you will learn how to draw multiple characters and arrange them into a super-fun scene. Complete the scene by embellishing it with sweet decorations and faces. Soon enough, you will be enhancing your notebooks, stationery, artwork, and more with your own unique kawaii universe. So, let’s get this doodle party started!

A YouTube star teaches you to bake ridiculously cute, Japanese-style treats, with 75 brand-new, easy-to-follow recipes for totally original and delicious cakes, candies, cookies, cupcakes, and more. “A delightful debut cookbook.”—Publishers Weekly Kawaii means “cute” in Japanese, and cuteness is the main ingredient in these sweets. In Kawaii Sweet World, YouTube sensation Rachel Fong teaches you how to bake super-easy treats that are just as fun to make as they are to eat. Whether you’re a cookie rookie or a piping pro, you’ll find tips on all the basics, from whipping up the best buttercream to using a turntable to decorate—but this is no ordinary baking book. Why have a plain layer cake when you could have a cuddly corgi cake? These seventy-five utterly unique recipes include chocolate cupcakes that transform into snuggly koalas, cake pops that are twinkly-eyed narwhals, lemon cookies that turn into emojis, and cream puffs that become little pink pigs. With Kawaii Sweet World cookbook, the fun is baked right in.