With essays, this book looks at how the world of fashion has been transformed by contemporary Japanese visual culture.--[book cover].

The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

Just as a person contrives a style, the purpose of which is integration and the effect of which is presentation, so a nation collectively projects an appearance, a "national" style. Such styles are made of many layers. The deepest layer is composed of the immutable and the traditional. Nearer the surface floats fashion, changeable but sometimes more abiding. And frothing on the surface is fad. By definition a fad is novel and appears from outside. Fads must have instant appeal and do not have a long shelf life. In Japan, an assortment of islands, the outside is often the quality that defines the inside. Japan has a history of chasing fads and fashion. Since the 19th century, foreign products have been welcomed in, from the cult for "squeaky shoes" in the mid-19th century to the current fad for virtual reality girlfriends. Japan s mandate was that, having been opened late, it had to hurry to catch up. Fads provide both a social distraction and a sense of cohesion, indicating not only foreign importation but also native adaptation. The Image Factory is both an investigation into fads, fashions and style such as US Army surplus uniforms, "pachinko," mutating hair colors and an appreciation of their inherent meanings. The Japanese have seized upon fads and fashion as an arm of enterprise to a much greater extent than elsewhere in the world. Ephemerality has been put to work, the transient has become industrialized, and the results are highly conspicuous."

Sew edgy, urban clothes with this stylish sewing book and add a touch of originality to your wardrobe. More and more women are opting to make their own clothes, but most of the books on the market emphasize girly, feminine designs. She Wears the Pants is the first Japanese sewing book (in English) to focus on the increasingly popular "borrowed–from–the–boys" look. Already one of the best–known and reviewed sewing books in Japan, this sporty addition to the sew–it–yourself craze is poised to take the American DIY sewing market by storm. Sometimes women are in the mood for clothes with strong, clean lines and casual sophistication—polish and simplicity without the frills. She Wears the Pants is the book for those times. A graduate of the Bunka Fashion Institute, Yuko Takada provides patterns and instructions for making twenty spare and streamlined wardrobe items, including: Versatile tops that can be either casual or dressy Jackets that are timeless and unique Dresses and skirts that are straight-line or draped Three different pants lengths, from culottes to full-length trousers And much, much more! Patterns can be easily adjusted to suit any body size, and Takada shows readers how to select inexpensive, readily available fabrics and transform them into an elegant new wardrobe. Understated never looked so good!

This book offers a unique opportunity to discover Yamamoto's philosophy as a man as well as a fashion designer, illustrating points in his life by means of story, verse and his own sketches. It includes a philosophical essay, exploring the 'Japanese elements in Yohji Yamamoto'.

The kosode or narrow-sleeved robe is the predecessor of the modern kimono. This book features kosode from Japan's most prestigious collections, many appearing for the first time in the West.