Public diplomacy - the uncertain art of winning public support abroad for one's government and its foreign policies - constitutes a critical instrument of U.S. policy in the wake of the Bush administration's recent military interventions and its renunciation of widely accepted international accords. Wilson Dizard Jr. offers the first comprehensive account of public diplomacy's evolution within the U.S. foreign policy establishment, ranging from World War II to the present. Dizard focuses on the U.S. Information Agency and its precursor, the Office of War Information. Tracing the political ups and downs determining the agency's trajectory, he highlights its instrumental role in creating the policy and programs underpinning today's public diplomacy, as well as the people involved. The USIA was shut down in 1999, but it left an important legacy of what works and what doesn't in presenting U.S. policies and values to the rest of the world. Inventing Public Diplomacy is an unparalleled history of U.S. efforts at organized international propaganda.

There is much discussion these days about public diplomacy—communicating directly with the people of other countries rather than through their diplomats—but little information about what it actually entails. This book does exactly that by detailing the doings of a US Foreign Service cultural officer in five hot spots of the Cold War - Germany, Laos, Poland, Austria, and the Soviet Union - as well as service in Washington DC with the State Department, the Helsinki Commission of the US Congress, and the National Endowment for Democracy. Part history, part memoir, it takes readers into the trenches of the Cold War and demonstrates what public diplomacy can do. It also provides examples of what could be done today in countries where anti-Americanism runs high.

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

What is the value of diplomacy? How does it affect the course of foreign affairs independent of the distribution of power and foreign policy interests? Theories of international relations too often implicitly reduce the dynamics and outcomes of diplomacy to structural factors rather than the subtle qualities of negotiation. If diplomacy is an independent effect on the conduct of world politics, it has to add value, and we have to be able to show what that value is. In Diplomacy's Value, Brian C. Rathbun sets forth a comprehensive theory of diplomacy, based on his understanding that political leaders have distinct diplomatic styles—coercive bargaining, reasoned dialogue, and pragmatic statecraft.Drawing on work in the psychology of negotiation, Rathbun explains how diplomatic styles are a function of the psychological attributes of leaders and the party coalitions they represent. The combination of these styles creates a certain spirit of negotiation that facilitates or obstructs agreement. Rathbun applies the argument to relations among France, Germany, and Great Britain during the 1920s as well as Palestinian-Israeli negotiations since the 1990s. His analysis, based on an intensive analysis of primary documents, shows how different diplomatic styles can successfully resolve apparently intractable dilemmas and equally, how they can thwart agreements that were seemingly within reach.

Presenting the latest historical research on public diplomacy, this book highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others.