The authors look to the laws of thermodynamics for answers to the questions of evolution, ecology, economics, and even life's origin.

Losing our Cool shows how indoor climate control is colliding with an out-of-control outdoor climate. In America, energy consumed by home air-conditioning, and the resulting greenhouse emissions, have doubled in just over a decade, and energy to cool retail stores has risen by two-thirds. Now the entire affluent world is adopting the technology. As the biggest economic crisis in eighty years rolls across the globe, financial concerns threaten to shove ecological crises into the background. Reporting from some of the world’s hot zones—from Phoenix, Arizona, and Naples, Florida, to southern India—Cox documents the surprising ways in which air-conditioning changes human experience: giving a boost to the global warming that it is designed to help us endure, providing a potent commercial stimulant, making possible an impossible commuter economy, and altering migration patterns (air-conditioning has helped alter the political hue of the United States by enabling a population boom in the red-state Sun Belt). While the book proves that the planet’s atmosphere cannot sustain even our current use of air-conditioning, it also makes a much more positive argument that loosening our attachment to refrigerated air could bring benefits to humans and the planet that go well beyond averting a climate crisis. Though it saves lives in heat waves, air-conditioning may also be altering our bodies’ sensitivity to heat; our rates of infection, allergy, asthma, and obesity; and even our sex drive. Air-conditioning has eroded social bonds and thwarted childhood adventure; it has transformed the ways we eat, sleep, travel, work, buy, relax, vote, and make both love and war. The final chapter surveys the many alternatives to conventional central air-conditioning. By reintroducing some traditional cooling methods, putting newly emerging technologies into practice, and getting beyond industrial definitions of comfort, we can make ourselves comfortable and keep the planet comfortable, too.

Cool. It was a new word and a new way to be, and in a single generation, it became the supreme compliment of American culture. The Origins of Cool in Postwar America uncovers the hidden history of this concept and its new set of codes that came to define a global attitude and style. As Joel Dinerstein reveals in this dynamic book, cool began as a stylish defiance of racism, a challenge to suppressed sexuality, a philosophy of individual rebellion, and a youthful search for social change. Through eye-opening portraits of iconic figures, Dinerstein illuminates the cultural connections and artistic innovations among Lester Young, Humphrey Bogart, Robert Mitchum, Billie Holiday, Frank Sinatra, Jack Kerouac, Albert Camus, Marlon Brando, and James Dean, among others. We eavesdrop on conversations among Jean-Paul Sartre, Simone de Beauvoir, and Miles Davis, and on a forgotten debate between Lorraine Hansberry and Norman Mailer over the "white Negro" and black cool. We come to understand how the cool worlds of Beat writers and Method actors emerged from the intersections of film noir, jazz, and existentialism. Out of this mix, Dinerstein sketches nuanced definitions of cool that unite concepts from African-American and Euro-American culture: the stylish stoicism of the ethical rebel loner; the relaxed intensity of the improvising jazz musician; the effortless, physical grace of the Method actor. To be cool is not to be hip and to be hot is definitely not to be cool. This is the first work to trace the history of cool during the Cold War by exploring the intersections of film noir, jazz, existential literature, Method acting, blues, and rock and roll. Dinerstein reveals that they came together to create something completely new—and that something is cool.

"Neuroscientist and philosopher Steven Quartz and political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a ... theory of consumerism, revealing how the brain's 'social calculator' and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these ... insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem"--

In Kansai Cool anthropologist, writer and filmmaker Christal Whelan offers profound insights in the only collection of essays to focus on Kansai, Japan's ancient heartland. Kansai—the region in Western Japan that boasts the ancient capitals of Kyoto and Nara, the bustling commercial city of Osaka and the cosmopolitan port city of Kobe—has a character all its own, right down to its dialect, mannerisms, and cuisine. It is home to some of Japan's oldest history and an area where the country's most time-honored arts and crafts still thrive. Worldly and otherworldly, spirited and spiritual, trendy and traditional, it's a place where past and future live side-by-side, sometimes at odds. Part Japanese travel book, part cultural commentary, these 25 spirited essays and 32 pages of color photos paint a broad yet penetrating portrait of the unique Western Japan region, covering such diverse topics as: The needs of the spirit—shrines, temples and the call to pilgrimage The arts in Kansai—dance, painting, anime, and combat The relationship between hi-tech and old-tech Material culture—bikes, robots, and dolls The culture of fashion in Kansai—from kimonos and obis to modern fashion designers, and the Lolita complex The meaning of landscape— human-made islands and the mystical power of water The hidden meaning of food—an anthropology of coffee and traditional cuisine From the deep-seated ancient beliefs of Kyoto to modern teen otaku culture, costume play and haute couture of Kobe and Osaka—Whelan delves below the surface to let readers eager to travel to Japan experience how art, science, faith and history swirl together in the Kansai region to produce this unique wellspring of Japanese culture.

An innovative theory of consciousness, drawing on the phenomenology of Edmund Husserl and supported by brain-imaging, presented in the form of a hardboiled detective story. Professor Grue is dead (or is he?). When graduate student/sleuth Miranda Sharpe discovers him slumped over his keyboard, she does the sensible thing--she grabs her dissertation and runs. Little does she suspect that soon she will be probing the heart of two mysteries, trying to discover what happened to Max Grue, and trying to solve the profound neurophilosophical problem of consciousness. Radiant Cool may be the first novel of ideas that actually breaks new theoretical ground, as Dan Lloyd uses a neo-noir (neuro-noir?), hard-boiled framework to propose a new theory of consciousness.In the course of her sleuthing, Miranda encounters characters who share her urgency to get to the bottom of the mystery of consciousness, although not always with the most innocent motives. Who holds the key to Max Grue's ultimate vision? Is it the computer-inspired pop psychologist talk-show host? The video-gaming geek with a passion for artificial neural networks? The Russian multi-dimensional data detective, or the sophisticated neuroscientist with the big book contract? Ultimately Miranda teams up with the author's fictional alter ego, "Dan Lloyd," and together they build on the phenomenological theories of philosopher Edmund Husserl (1859-1938) to construct testable hypotheses about the implementation of consciousness in the brain. Will the clues of phenomenology and neuroscience converge in time to avert a catastrophe? (The dramatic ending cannot be revealed here.) Outside the fictional world of the novel, Dan Lloyd (the author) appends a lengthy afterword, explaining the proposed theory of consciousness in more scholarly form. Radiant Cool is a real metaphysical thriller--based in current philosophy of mind--and a genuine scientific detective story--revealing a new interpretation of functional brain imaging. With its ingenious plot and its novel theory, Radiant Cool will be enjoyed in the classroom and the study for its entertaining presentation of phenomenology, neural networks, and brain imaging; but, most importantly, it will find its place as a groundbreaking theory of consciousness.

Bjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches (such as massively increasing our commitment to green energy R&D) that will allow us to deal not only with climate change but also with other pressing global concerns, such as malaria and HIV/AIDS. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.