International Retail Marketing Strategies
Title | International Retail Marketing Strategies PDF eBook |
Author | Dr. Ramkishen Y. |
Publisher | |
Total Pages | 376 |
Release | 2009-01-01 |
Genre | |
ISBN | 9788179929803 |
Retail is a US$12 trillion industry and one of the largest employers after agriculture across the globe. The share of organized retail varies widely from just one per cent in Pakistan and four per cent in India to thirty-six per cent in Brazil and fifty-five per cent in Malaysia. Retailing is a challenging task in the changing dynamics of the market environment, which has seen unprecedented developments in the past few years. Managing in this environment calls for innovative retail strategies. This textbook explores the strategies which are retail specific and can be adopted by the retail industry across the world. It offers solutions to the retail problems emerging in the day-to-day operations of the retail stores. The book is primarily aimed at students pursuing graduation and post-graduation in retail (MBA/BBA/Diploma), professionals and consultants engaged in the field of Retailing.
International Retail Marketing
Title | International Retail Marketing PDF eBook |
Author | Margaret Bruce |
Publisher | Routledge |
Total Pages | 272 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 0750657480 |
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
Global Strategies in Retailing
Title | Global Strategies in Retailing PDF eBook |
Author | John Dawson |
Publisher | Routledge |
Total Pages | 313 |
Release | 2013-10-08 |
Genre | Business & Economics |
ISBN | 1136161171 |
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Retail Strategy
Title | Retail Strategy PDF eBook |
Author | Christine Cuthbertson |
Publisher | Routledge |
Total Pages | 374 |
Release | 2007-07-11 |
Genre | Business & Economics |
ISBN | 1136368469 |
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
International Marketing Strategy
Title | International Marketing Strategy PDF eBook |
Author | Hans Birger Thorelli |
Publisher | Routledge |
Total Pages | 660 |
Release | 1990 |
Genre | Export Marketing |
ISBN |
The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.
International Retailing Plans and Strategies in Asia
Title | International Retailing Plans and Strategies in Asia PDF eBook |
Author | John A. Dawson |
Publisher | Psychology Press |
Total Pages | 226 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780789028891 |
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing
Title | International Retailing PDF eBook |
Author | Nicholas Alexander |
Publisher | Oxford University Press |
Total Pages | 401 |
Release | 2009 |
Genre | Business & Economics |
ISBN | 0199212821 |
"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.