Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.

Business and IT organizations are currently embracing new strategically sound concepts in order to be more customer-centric, competitive, and cognitive in their daily operations. While useful, the various software tools, pioneering technologies, as well as their unique contributions largely go unused due to the lack of information provided on their special characteristics. Novel Practices and Trends in Grid and Cloud Computing is a collection of innovative research on the key concerns of cloud computing and how they are being addressed, as well as the various technologies and tools empowering cloud theory to be participative, penetrative, pervasive, and persuasive. While highlighting topics including cyber security, smart technology, and artificial intelligence, this book is ideally designed for students, researchers, and business managers on the lookout for innovative IT solutions for all the business automation software and improvisations of computational technologies.

It is essential for an organization to know before involving themselves in cloud computing and big data, what are the key security requirements for applications and data processing. Big data and cloud computing are integrated together in practice. Cloud computing offers massive storage, high computation power, and distributed capability to support processing of big data. In such an integrated environment the security and privacy concerns involved in both technologies become combined. This book discusses these security and privacy issues in detail and provides necessary insights into cloud computing and big data integration. It will be useful in enhancing the body of knowledge concerning innovative technologies offered by the research community in the area of cloud computing and big data. Readers can get a better understanding of the basics of cloud computing, big data, and security mitigation techniques to deal with current challenges as well as future research opportunities.

***BUSINESS BOOK AWARDS - FINALIST 2021*** Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice. You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice: Artificial intelligence, including machine and deep learning The Internet of Things and the rise of smart devices Self-driving cars and autonomous drones 3D printing and additive manufacturing Blockchain technology Genomics and gene editing Augmented, virtual and mixed reality When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

Technology trends may come and go, but cloud computing technologies have been gaining consideration in the commercial world due to its ability to provide on-demand access to resources, control the software environment, and supplement existing systems. Pervasive Cloud Computing Technologies: Future Outlooks and Interdisciplinary Perspectives explores the latest innovations with cloud computing and the impact of these new models and technologies. This book will present case studies and research on the future of cloud computing technologies and its ability to increase connectivity of various entities of the world. It is an essential resource for technology practitioners, engineers, managers, and academics aiming to gain the knowledge of these novel and pervasive technologies.

Cloud computing is the most transformative force in today's computer industry. Big trends are converging. They change how we think about computers, how we operate them, and how we use them to create new possibilities for businesses and individuals. It's also the next iteration of open source; it taps the wellspring of innovation wherever that innovation is taking place and puts users, not vendors, in the forefront of technology decisions and directions. In this book, Gordon Haff takes you on a journey from the past through tomorrow. From early cloud computing analogues in the early days of standardized manufacturing, through today's rapidly evolving IT operations, through the morphing world of application development, to an open and hybrid future that's just beginning to unfold. It begins with perspectives on how cloud computing arrived where it is today. Historical context matters given that so many of today's trends are reinventions or reimaginings of trends past. Nowhere is this truer than in cloud computing. Next up is openness in clouds. For all the possibilities it creates, cloud computing also creates potentially new vendor control points. But openness isn't just about open source-although open source is part of it. Openness is about everything from communities to interfaces. Cloud, like so much of the modern computing world, is very much a child of the open source model and everything associated with it. The book then gets more nuts-and-bolts about a hybrid cloud management architecture able to encompass both computing resources at public cloud providers and an organization's own IT department. I also offer some strategies for transitioning from a traditional IT approach to a more services-oriented cloud one. Operating a cloud covers the need for well-defined operational practices and systems management, as well as what security and risk mitigation really mean in a cloud context. Cloud computing is also about the developer. Platform-as-a-Service opens up new possibilities for enterprise application development. I describe the rise of PaaS and why customized applications are as important as ever. Finally, cloud computing is still just part of a broader landscape. Indeed, one of the reasons that cloud computing has garnered so much attention is that its convergence with data and mobility trends in particular is something of a self-reinforcing perfect storm. It's a storm that is changing the contours of computing.Gordon Haff is cloud evangelist for Red Hat, the leading provider of commercial open source software. He writes extensively on, speaks at customer and industry events about, and develops strategy for Red Hat's portfolio of open hybrid cloud solutions. Prior to Red Hat, as an IT industry analyst, Gordon advised companies on product and marketing strategies and was frequently quoted in publications like The New York Times as an industry expert.