Today India's middle class numbers more than 250 million people and is growing rapidly. Public reports have focused mainly on the emerging group's consumer potential, while global views of India's new economy range from excitement about market prospects to anxieties over outsourcing of service sector jobs. Yet the consequences of India's economic liberalization and the expansion of the middle class have transformed Indian culture and politics. In India's New Middle Class, Leela Fernandes digs into the implications of this growth and uncovers--in the media, in electoral politics, and on the streets of urban neighborhoods--the complex politics of caste, religion, and gender that shape this rising population. Using rich ethnographic data, she reveals how the middle class represents the political construction of a social group and how it operates as a proponent of economic democratization. Delineating the tension between consumer culture and outsourcing, Fernandes also examines the roots of India's middle class and its employment patterns, including shifting skill sets and labor market restructuring. Through this close look at the country's recent history and reforms, Fernandes develops an original theoretical approach to the nature of politics and class formation in an era of globalization.In this sophisticated analysis of the dynamics of an economic and political group in the making, Fernandes moves beyond reductionist images of India's new middle class to bring to light the group's social complexity and profound influence on politics in India and beyond.Leela Fernandes is associate professor of political science at Rutgers University, New Brunswick.

Today India's middle class numbers more than 250 million people and is growing rapidly. Public reports have focused mainly on the emerging group's consumer potential, while global views of India's new economy range from excitement about market prospects to anxieties over outsourcing of service sector jobs. Yet the consequences of India's economic liberalization and the expansion of the middle class have transformed Indian culture and politics. In India's New Middle Class, Leela Fernandes digs into the implications of this growth and uncovers--in the media, in electoral politics, and on the streets of urban neighborhoods--the complex politics of caste, religion, and gender that shape this rising population. Using rich ethnographic data, she reveals how the middle class represents the political construction of a social group and how it operates as a proponent of economic democratization. Delineating the tension between consumer culture and outsourcing, Fernandes also examines the roots of India's middle class and its employment patterns, including shifting skill sets and labor market restructuring. Through this close look at the country's recent history and reforms, Fernandes develops an original theoretical approach to the nature of politics and class formation in an era of globalization.In this sophisticated analysis of the dynamics of an economic and political group in the making, Fernandes moves beyond reductionist images of India's new middle class to bring to light the group's social complexity and profound influence on politics in India and beyond.Leela Fernandes is associate professor of political science at Rutgers University, New Brunswick.

This book analyses India’s middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India’s new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.

This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India. Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new ‘world-class’ real estate advertising, a unique religious leisure site — the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India’s new middle classes’ tryst with cosmopolitanism. The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.

Hailed as the beneficiary, driving force and result of globalisation, India’s middle-class is puzzling in its diversity, as a multitude of traditions, social formations and political constellations manifest contribute to this project. This book looks at Indian middle-class lifestyles through a number of case studies, ranging from a historical account detailing the making of a savvy middle-class consumer in the late colonial period, to saving clubs among women in Delhi’s upmarket colonies and the dilemmas of entrepreneurial families in Tamil Nadu’s industrial towns. The book pays tribute to the diversity of regional, caste, rural and urban origins that shape middle- class lifestyles in contemporary India and highlights common themes, such as the quest for upward mobility, common consumption practices, the importance of family values, gender relations and educational trajectories. It unpacks the notion that the Indian middle-class can be understood in terms of public performances, surveys and economic markers, and emphasises how the study of middle-class culture needs to be based on detailed studies, as everyday practices and private lives create the distinctive sub-cultures and cultural politics that characterise the Indian middle class today. With its focus on private domains middleclassness appears as a carefully orchestrated and complex way of life and presents a fascinating way to understand South Asian cultures and communities through the prism of social class.

Who exactly are the middle classes in India? What role do they play in contemporary Indian politics and society, and what are their historical and cultural moorings? The authors of this volume argue that the middle class has largely been understood as an ‘income/ economic category’, but the term has a broader social and conceptual history, globally as well as in India. To begin with, the middle class is not a homogeneous category but is shaped by specific colonial and post-colonial experiences and is differentiated by caste, ethnicity, region, religion, and gender locations. These socio-economic differentiations shape its politics and culture and become the basis of internal conflicts, contestations, and divergent political worldviews. The authors demonstrate how the middle class has acquired a certain legitimacy to speak on behalf of the society as a whole, despite its politics being inherently exclusionary, as it tries to protect its own interests. Further, perceived as an aspirational category, the middle class has a seductive charm for the lower classes, who struggle to shift to this ever elusive social location.

This volume explores the emergence, evolution and definition of the middle class in India. As a class created as the interpreters between the colonial rulers and the millions whom they governed in the pre-Independence era, the Indian middle class has existed in congruence with the state, occupying vital positions in state administration. Since Independence, this middle class underwent major sociological change as they live independent of the state, which affected their social, economic and political position, reaping benefits of liberalisation and globalisation through education and employment. An otherwise internally differentiated and heterogeneous group, the new Indian middle class often unifies itself to shape socio-political discourse that affects politics and policymaking, from domestic to international affairs. This volume analyses this class phenomenon through a close study of a new metropolitan middle class in India – the software professionals, emblematic of the 'new India’. It discusses this emerging class as a political category and their engagements with the state, democracy, political parties, issues of gender, basic necessities and social justice. Further, it discusses their social action and ‘middle class activism’ for issues such as environment, cleanliness and corruption, particularly highlighting its presence in the private sector and electronic media. A fresh perspective on India’s political milieu, this volume will be of interest to scholars and researchers of sociology, modern Indian history, political science, economics and South Asia studies.