The Book is a window on Indian cultural diplomacy, which is set against the backdrop of its ethos of 'Vasudhaiva Kutumbakam' (The World is a Family). It is pivoted to the 'Idea of India' that gets manifested through acceptance of diversity and celebration of pluralism. The Book in 15 chapters under 8 sections provides a comprehensive picture on the concept of cultural diplomacy; its relationship with public diplomacy and soft power; its place in the diplomatic architecture and its growing centrality. Unlike soft power, cultural diplomacy is not in the paradigm of power. The Book also provides an in depth study on the origins and evolution of Indian cultural diplomacy over the years. It reviews the role of the Ministries of Culture and External Affairs and the Indian Council for Cultural Relations (ICCR). It examines various instrumentalities, such as Cultural Agreements, Festivals of India, Cultural Centres and Chairs of Indian Studies, used by India, to achieve its objectives. The role played by Education, Media and Diaspora, as bridge builders is evaluated. The Book peeps into global cultural hubs, like the Smithsonian Institution in Washington DC and the working of cultural diplomacy at grassroots level at Chandigarh and Chicago. Two chapters in the Book look at the operation of cultural diplomacy in the Indian diplomatic missions and foreign diplomatic missions in India. This adds a practical dimension to the conceptual framework, as seen by practitioners of diplomacy. The final chapter provides an overview on the existing reality. A section on 'The Way Ahead' makes a number of practical recommendations in five clusters, to take cultural diplomacy to a higher plateau. Finally, it raises a set of pertinent issues and points for consideration by theoreticians and practitioners of cultural diplomacy. The Book would serve as a useful reference point for further studies, as it fills the existing void in the literature on cultural diplomacy.

Breaks from the argument that, for Indians, the moment of colonial liberation was a false one as the colonized had internalized European practices

In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Cultural Diplomacy: Beyond the National Interest? is the first book bringing together, from the perspective of the cultural disciplines, scholarship that locates contemporary cultural diplomacy practices within their social, political, and ideological contexts, while examining the different forces that drive them. The contributions to this book have two methodologies: the first, to deconstruct and demystify cultural diplomacy, notably the ‘hype’ that accompanies it, especially when it is yoked to the notion of ‘soft power’; the second, to better understand how contemporary cultural diplomacy actually operates. In applying a cultural lens to the question, this book probes whether there can be such a thing as a cultural diplomacy ‘beyond the national interest’. This book was originally published as a special issue of the International Journal of Cultural Policy.