Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."

Wall Street Journal Bestseller: “Captures the best of the best insights into the ‘real’ real estate world.” —Alan Cohen, Executive Managing Director, ABS Partners Real Estate In The Real Estate Philosopher’s® Guide, Bruce M. Stachenfeld synthesizes all of his real estate endeavors to create ideas, thoughts, initiatives, and connectivity and inspire real estate players on both an emotional and intellectual level. Well-known in the industry as the Real Estate Philosopher, Stachenfeld is a teacher and guide to real estate players at all levels who creatively draws on the works of other thinkers and applies them to the business of real estate. A provocative and intellectual thought leader, he begins this book with a piece on how exactly to succeed in the real estate industry. Throughout, Bruce presents his writings—uncut—with introductions designed to push readers to think of how the articles could apply to their real estate business. In addition, he offers reflections on how the industry will change going forward after the upheaval of the COVID-19 pandemic.

In HOW TO INVEST IN COMMERCIAL REAL ESTATE, authors Dowell and Stachenfeld have created the ultimate guide for anyone who would like to invest in the real estate asset class but doesn’t quite know where to start. In an easy-to-read format, all aspects of commercial real estate investment are clearly and entertainingly described, including more complex deal structures. But this book isn’t just for beginning investors. Even seasoned professionals will benefit from reading it, especially from the authors’ insights into the more intricate elements of the market. The authors, a commercial real estate investor and a commercial real estate attorney, have over seventy years combined of invaluable experience with commercial real estate. Their love for their subject is palpable, and they pass along their passion and enthusiasm to the reader. Because the real estate market is viable and changeable, this guide includes a final chapter addressing current trends and the authors’ predictions for the future. The three sections begin with an outline of real estate basics, followed by a deeper analysis of practical applications. Section three presents conclusions and commentary on the state (and the future) of the market. So whether you are taking those first steps into commercial real estate investment or want to upgrade your expertise, HOW TO INVEST IN COMMERCIAL REAL ESTATE will prove to be a much needed and frequently referenced resource.

The Financial Advisor’s Definitive Guide to Niche Marketing In Uncomparable, veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being "better" than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach. In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space. ​This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele. With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.

Commit to your niche, own your market, and audaciously scale your agency.

Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.