How to Succeed in Advertising
Title | How to Succeed in Advertising PDF eBook |
Author | Laurence Minsky |
Publisher | Routledge |
Total Pages | 0 |
Release | 2007 |
Genre | Advertising |
ISBN | 9781887229203 |
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
How to Succeed in Advertising
Title | How to Succeed in Advertising PDF eBook |
Author | Laurence Minsky |
Publisher | |
Total Pages | 457 |
Release | 2007 |
Genre | Advertising |
ISBN | 9781887229319 |
How to Succeed in Advertising when All You Have is Talent
Title | How to Succeed in Advertising when All You Have is Talent PDF eBook |
Author | Laurence Minsky |
Publisher | NTC/Contemporary Publishing Company |
Total Pages | 0 |
Release | 1994 |
Genre | Advertising |
ISBN | 9780844234960 |
Fourteen famous copywriters and art directors retrace their paths to offer insights into the creative process and frank recommendations on how to break into advertising, make contacts, prepare a portfolio, sell ideas and make a name in the industry
How I Learned the Secrets of Success in Advertising
Title | How I Learned the Secrets of Success in Advertising PDF eBook |
Author | G. Lynn Sumner |
Publisher | |
Total Pages | 270 |
Release | 2013-09 |
Genre | |
ISBN | 9781258809737 |
Specific Problems And How They Were Solved In Selling A Million Men And Women. Practical Methods Learned In 40 Years Experience As Salesman, Advertising Writer, Advertising And Sales Manager, And Advertising Agency Executive.
How to Develop a Successful Advertising Plan
Title | How to Develop a Successful Advertising Plan PDF eBook |
Author | James W. Taylor |
Publisher | N T C Business Books |
Total Pages | 260 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780844235288 |
Successful Advertising, how to Accomplish it
Title | Successful Advertising, how to Accomplish it PDF eBook |
Author | John Angus MacDonald |
Publisher | |
Total Pages | 426 |
Release | 1902 |
Genre | Advertising |
ISBN |
Making Ads Pay
Title | Making Ads Pay PDF eBook |
Author | John Caples |
Publisher | WWW.Snowballpublishing.com |
Total Pages | 258 |
Release | 2013-02 |
Genre | Business & Economics |
ISBN | 9781607965664 |
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.