To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.

"A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse." -- Provided by publisher.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.

"A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse." -- Provided by publisher.

Setting up a shop, retail unit or market stall is one of the most accessible small business start-up options - it needs no specific training, no compulsory qualifications and no large capital outlay. Give your business a head start by following the advice in this book to make sure your business is built on solid foundations. It will tell you: how to research your business idea to ensure it will be a success; what you need to do to turn your idea into reality; and, how to manage yourself, your stock and your money to power ahead through good times and bad. No other book divulges this sort of insider knowledge of the retail trade. Author Val Clarke has over ten years' experience of starting up shops, running and selling them as well as importing and wholesaling. She has traded in a wide variety of goods, from clothing to furniture. Her latest venture, a mainstream gift and jewellery shop, opened in September 2007. This business is thriving, proving that her methods are successful and that times of economic downturn are also times of opportunity for the shrewd shopkeeper. 'When I opened my first shop I wished there was a book to help me. I learnt by trial and error, from my own mistakes and those of others. With this book you'll speed up the learning process and start to make a profit from day one'!

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results