How Come You Can't Identify Your Key Customers?
Title | How Come You Can't Identify Your Key Customers? PDF eBook |
Author | Peter Cheverton |
Publisher | Kogan Page Publishers |
Total Pages | 156 |
Release | 2005-09-03 |
Genre | Business & Economics |
ISBN | 0749446110 |
Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the management of key accounts, but who are uncertain about how these important customers are identified, selected and managed. Peter Cheverton shows how to achieve the core objectives of KAM: retain existing customers in a competitive environment; grow through acquiring new long-term contracts; achieve global "preferred supplier" status; manage customers serviced by several departments in a consistent way; create a customer-intimate business; and achieve operational excellence. According to Cheverton the purpose of KAM is "managing the future" - achieving a realistic balance between objectives, the market opportunity and the resources available. Global cases, tools, techniques and exercises are all included.
How Come You Can't Identify Your Key Customers ?
Title | How Come You Can't Identify Your Key Customers ? PDF eBook |
Author | |
Publisher | |
Total Pages | |
Release | 2002 |
Genre | |
ISBN |
The Southwestern Reporter
Title | The Southwestern Reporter PDF eBook |
Author | |
Publisher | |
Total Pages | 2450 |
Release | 1911 |
Genre | Law reports, digests, etc |
ISBN |
Reports of Cases Determined in the Supreme Court of the State of Missouri
Title | Reports of Cases Determined in the Supreme Court of the State of Missouri PDF eBook |
Author | Missouri. Supreme Court |
Publisher | |
Total Pages | 872 |
Release | 1911 |
Genre | Law reports, digests, etc |
ISBN |
The Intuitive Customer
Title | The Intuitive Customer PDF eBook |
Author | Colin Shaw |
Publisher | Springer |
Total Pages | 216 |
Release | 2016-08-20 |
Genre | Business & Economics |
ISBN | 1137534303 |
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Business and Professional Communication
Title | Business and Professional Communication PDF eBook |
Author | Kelly Quintanilla Miller |
Publisher | SAGE Publications |
Total Pages | 397 |
Release | 2023-02-14 |
Genre | Language Arts & Disciplines |
ISBN | 1071825275 |
Professional success requires excellent communication skills. Organized around the transition from student to professional life, Business and Professional Communication, Fifth Edition gives readers the tools they need to move from interview candidate to team member to leader. Coverage of new communication technology and social media, and an emphasis on building skills for business writing and business presentations, including the effective use of visual aids, will help students to understand the role of communication in successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams.
Freelance Writing Business: Step-by-Step Startup Guide
Title | Freelance Writing Business: Step-by-Step Startup Guide PDF eBook |
Author | The Staff of Entrepreneur Media, Inc. |
Publisher | Entrepreneur Press |
Total Pages | 958 |
Release | 2019-07-16 |
Genre | Business & Economics |
ISBN | 1613084064 |
Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.