"Expand knowledge about tourism, hospitality and food service activities; Systematize knowledge about innovation in tourism, hospitality and food service; Know processes and digitalization media in tourism and hospitality; Disseminate products, services and differentiated tourist practices; Promote good practices and strategies in the operationalization of tourism and hospitality; Announce models of governance and innovation in tourism, hospitality and food service; Provide knowledge about management and planning models in tourism and hospitality sector; Encourage the transfer of knowledge between the research done and the professions in tourism sector; Stimulate entrepreneurship activities in tourism sector; Value heritage and cultural identities as assets for tourism and hospitality; Build scientific resources to evaluate Tourism, Hospitality sector and its trends; Promote applied research in tourism, hospitality and food service"--

Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs). Despite its importance, the sector faces obstacles like unequal access, resource inefficiency, and the digital divide, hindering progress towards sustainability.Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector offers a pioneering solution by exploring how digital technologies can drive SDG achievement in this sector, unveiling a transformative path toward sustainability. The book delves deep into the relationship between digital innovation and sustainable development, revealing challenges, opportunities, and strategies. It highlights how technologies like IoT, AI, and blockchain can revolutionize service delivery, enhance access, and promote resource efficiency. More than a guide, this book serves as a roadmap for policymakers, academics, business leaders, and changemakers, enabling them to leverage digital innovation's potential for a service sector that transcends limitations and aligns with SDGs.

The internet has undergone a remarkable metamorphosis since its inception. From the static web of the early days (Web 1.0) to the interactive and social web (Web 2.0), and now to the decentralized, intelligent, and immersive web (Web3), the evolution has been nothing short of astounding. This radical transformation has ushered in a new era in the digital realm, one that promises to reshape how we learn, communicate, transact, and interact with the world. Decentralizing the Online Experience with Web3 Technologies offers an exploration of the Web3 era, a transformative phase in the evolution of the internet. Beginning with the foundational understanding of Web3's core concepts, technologies, and tools, readers embark on a journey through the driving forces fueling its growth. The book demystifies blockchain technology, elucidating its basics and the practicalities of wallets and transactions. It delves into the world of cryptocurrencies, particularly Ethereum, and explores the disruptive potential of Decentralized Finance (DeFi). This knowledge empowers a diverse audience, from students to professionals and researchers across information technology, business, education, media, social sciences, and humanities.

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

In the wake of the digital healthcare revolution, a critical challenge has emerged: the lack of a comprehensive understanding stemming from fragmented research. Despite the industry's meteoric rise, existing literature often compartmentalizes insights, neglecting the intricate multi-sector collaborations that fuel its progress. This gap hinders scholars and industry professionals, leaving them with a myopic view of the digital healthcare landscape. The urgent need for a holistic exploration has never been more apparent. Multi-Sector Analysis of the Digital Healthcare Industry is a groundbreaking book that will uncover the complexities of digital healthcare with a panoramic lens. This carefully curated collection of cross-functional chapters is a beacon guiding academics and industry specialists through the difficulties of the industry's past, present, and future. With experts from fields spanning medicine, technology, business, and regulatory sectors, this book addresses the limitations of current research but serves as a compass for those seeking a more profound comprehension of digital healthcare's collaborative dynamics.