Guerrilla Marketing for Consultants
Title | Guerrilla Marketing for Consultants PDF eBook |
Author | Jay Conrad Levinson |
Publisher | John Wiley & Sons |
Total Pages | 372 |
Release | 2011-01-06 |
Genre | Business & Economics |
ISBN | 1118040074 |
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Guerrilla Marketing Attack
Title | Guerrilla Marketing Attack PDF eBook |
Author | Jay Conrad Levinson |
Publisher | Houghton Mifflin Harcourt |
Total Pages | 212 |
Release | 1989 |
Genre | Business & Economics |
ISBN | 9780395502204 |
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Guerrilla Marketing for a Bulletproof Career
Title | Guerrilla Marketing for a Bulletproof Career PDF eBook |
Author | Jay Conrad Levinson |
Publisher | Morgan James Publishing |
Total Pages | 251 |
Release | 2011-04-05 |
Genre | Business & Economics |
ISBN | 1600378153 |
Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work.
Guerrilla Marketing for Coaches
Title | Guerrilla Marketing for Coaches PDF eBook |
Author | Jay Conrad Levinson |
Publisher | Morgan James Publishing |
Total Pages | 265 |
Release | 2012-02-01 |
Genre | Business & Economics |
ISBN | 1614481571 |
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Title | Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits PDF eBook |
Author | Jay Conrad Levinson |
Publisher | Entrepreneur Press |
Total Pages | 266 |
Release | 2010-08-31 |
Genre | Business & Economics |
ISBN | 1599183838 |
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Guerrilla Marketing for the Home-based Business
Title | Guerrilla Marketing for the Home-based Business PDF eBook |
Author | Jay Conrad Levinson |
Publisher | Houghton Mifflin Harcourt |
Total Pages | 196 |
Release | 1995 |
Genre | Business & Economics |
ISBN | 9780395742839 |
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Your Ad Here
Title | Your Ad Here PDF eBook |
Author | Michael Serazio |
Publisher | NYU Press |
Total Pages | 238 |
Release | 2013-04-05 |
Genre | Social Science |
ISBN | 0814724590 |
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.