Debuting last year in the wake of her continuing bestseller In the Company of Women, Grace Bonney’s Good Company is the innovative and supportive journal for women and nonbinary creatives at every stage of life, founded on the power of inclusivity, diversity, and celebrating the differences that unite. Its mission is to provide motivation, inspiration, advice, and a vital sense of connection and community. Sharing everything from overarching philosophy and pep talks to useful, targeted advice, the debut Community Issue brought together diverse voices (including Tavi Gevinson, Cynthia Erivo, Julia Turshen, Emma Straub, Ashley C. Ford, and Beejoli Shah) and experiences (from woodworkers, tattoo artists, bakers, mental health advocates, designers, and more). This third issue continues Good Company’s mission to provide an energetic and highly stimulating place to connect, learn, grow, and work through the challenges that women across the spectrum experience in pursuing their passions and dreams.

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Inspired by the success of her latest book, In the Company of Women, Grace Bonney's Good Company will provide motivation, inspiration, practical advice, and a vital sense of connection and community for women and nonbinary creatives at every stage of life. Each issue of Good Company focuses on one overarching theme, including Change, Fear, Community, Mentors, and much more. Content includes first-person essays and pep talks from well-known creatives, studio visits and interviews, group discussions, and in-depth explorations of specific fields and niches, from designers in rural areas to the next generation of publishers providing platforms for marginalized voices and communities. With its emphasis on the power of inclusivity, community, and embracing our differences, Good Company provides an energetic, safe, and supportive place to connect, learn, grow, and work through the challenges that creative people experience in pursuing their passions and dreams.

Inspired by her New York Times bestseller In the Company of Women, Grace Bonney’s Good Company is the innovative and supportive journal for women and nonbinary creatives at every stage of life, founded on the power of inclusivity, diversity, and celebrating the differences that unite. Its mission is to provide motivation, inspiration, advice, and a vital sense of connection and community. The Fear(less) Issue tackles the subject at the heart of any kind of ambition—failure—with articles from Luvvie Ajayi, Jenna Wortham, Rhea Butcher, and others on how to turn fear into creative fuel, facing the dreaded sophomore slump, the power of co-working spaces to help create a fearless sense of community, and so much more. The Fear(less) Issue continues Good Company’s mission to provide an energetic and highly stimulating place to connect, learn, grow, and work through the challenges that women across the spectrum experience in pursuing their passions and dreams. We all fail—but it’s how we fail, and how we recover, that separates a positive experience from a negative one. This issue shares words, stories, life lessons, and more as it explores something we all shun, yet which has a power unlike any other to help us succeed.

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Inspired by the success of her latest book, In the Company of Women, Grace Bonney's Good Company will provide motivation, inspiration, practical advice, and a vital sense of connection and community for women and nonbinary creatives at every stage of life. Each issue of Good Company focuses on one overarching theme, including Change, Fear, Community, Mentors, and much more. Content includes first-person essays and pep talks from well-known creatives, studio visits and interviews, group discussions, and in-depth explorations of specific fields and niches, from designers in rural areas to the next generation of publishers providing platforms for marginalized voices and communities. With its emphasis on the power of inclusivity, community, and embracing our differences, Good Company provides an energetic, safe, and supportive place to connect, learn, grow, and work through the challenges that creative people experience in pursuing their passions and dreams.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.