The book takes a holistic approach to sustainability. Acknowledging the Brundtland definition, that sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs, the book is specifically concerned with the ethics of contemporary social and environmental sustainability activity and thinking. It is concerned with the role of institutions–both local and global in achieving sustainability initiatives. All twelve chapters extend sustainability–conceptually, empirically and theoretically, and in doing so provide insights into linking local and global sustainability. The book refocuses sustainability as a series of interwoven and dynamic relationships, backed by just ethical decision-making, which begin locally, and reach out to impact the global level.

The journey towards a sustainable world is our greatest challenge. This book includes reports, analysis, and discussion of cutting-edge approaches to incorporating sustainability importantly in the mix of organizational strategic elements. It includes examples of “zero-footprint” production facilities, leveraging environmental and social opportunities by projects, examining theories of excellence in sustainability through appreciative inquiry, social entrepreneurship, closed-loop supply chain management including reverse flows of products returned by end users, using triple bottom-line measures of success implemented in various societal and political contexts, implementing environmentally positive green technologies, new visions for making sustainability sustainable, and innovations in diffusing learning throughout an organization’s web of stakeholders and admirers. Examples and cases are drawn from business, government, and not-for-profit sectors and intra and inter-sectoral partnerships in the US, Canada, Australia, the Philippines, and Spain. Notable focal cases include the airline industry, with its emerging space-rich aerotropolises as potentially sustainable communities and higher education. These are at times supported by interviews that bring into focus positive learning experiences and high-point stories.

Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”. Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions for process improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.

Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices.

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Landmarks for Sustainability is a high-impact, quick-reference guide to many of the most critical events and initiatives that have shaped our world, and the sustainable development agenda, over the past 20 years and more. These include high-profile historic events – such as the Exxon Valdez oil spill, the Rio Earth Summit, the anti-globalisation protests in Seattle and Genoa and the collapse of Enron – as well as more subtle but no less important developments, such as trends in fairtrade, ethical codes and sustainable investment. By shining a spotlight on these and other landmark events and initiatives, the book draws into sharp relief the most significant social and environmental challenges of our time – from climate change and the state of the planet to poverty and corruption. Equally importantly, however, more than half of the book is dedicated to constructive global responses, such as the boom in clean technology, the role of the World Economic and World Social Forums, and the growth of ISO 14001 and SA8000 standards. Each of the 20 chapters follows a similar easy-access full-colour design, with inspiring quotations, compelling photographs, a timeline of associated events, a narrative description of trends, and spotlight features of specific initiatives or events, including charts, factboxes and suggestions for further reading and websites. Also included is the world's most comprehensive sustainability timeline, listing and dating 190 key sustainability-related events and initiatives that occurred between 1919 and 2008. All these features combine to make the book an essential and highly accessible resource for managers, teachers, students, government officials, consultants and activists alike. For the first time, these crucial change agents will have a single-source reference book, which is not only packed with useful facts and figures, but is also fascinating to look at and full of inspirational material.

This book examines how consistent the post-war process of globalization has been with the basic requisites of sustainable development. It argues that the polarization of public opinion into support of either globalization or sustainable development has not helped an understanding of the issues, and that the confrontation should be abandoned.