Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
Title | Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com PDF eBook |
Author | Miriam Mennen |
Publisher | GRIN Verlag |
Total Pages | 65 |
Release | 2010-03 |
Genre | |
ISBN | 3640570812 |
Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.
Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
Title | Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com PDF eBook |
Author | Miriam Mennen |
Publisher | GRIN Verlag |
Total Pages | 65 |
Release | 2010-03 |
Genre | |
ISBN | 3640570812 |
Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.
Summary: The Amazon Way
Title | Summary: The Amazon Way PDF eBook |
Author | BusinessNews Publishing, |
Publisher | Must Read Summaries |
Total Pages | 29 |
Release | 2015-07-01 |
Genre | Business & Economics |
ISBN | 251103610X |
The must-read summary of John Rossman's book: "The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company". This complete summary of the ideas from John Rossman's book "The Amazon Way" reveals the leadership ‘secrets’ behind one of the biggest companies in the world. These fourteen leadership principles include obsessing over the customer, thinking big and always insisting on the highest standards. These expectations are applied to all decision-making processes in the business and are used every day by every employee. Added-value of this summary: • Save time • Find out the leadership ‘secrets’ that guide decision-making at Amazon • Implement these principles in your own business to drive success To learn more, read “The Amazon Way” and find out how you can follow the leadership principles used every day in this global company!
Management Case Study Amazon. Analysis and Decision Making
Title | Management Case Study Amazon. Analysis and Decision Making PDF eBook |
Author | Ricardo Escoda |
Publisher | GRIN Verlag |
Total Pages | 29 |
Release | 2018-05-17 |
Genre | Business & Economics |
ISBN | 3668705100 |
Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.
Introduction to Management
Title | Introduction to Management PDF eBook |
Author | Colin Combe |
Publisher | Oxford University Press, USA |
Total Pages | 653 |
Release | 2014 |
Genre | Business & Economics |
ISBN | 0199642990 |
This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both their academic work and their employability, a truly international range of case studies broadens their horizons, and practitioner insights show them how skills are used in the real world.
Creating Business and Corporate Strategy
Title | Creating Business and Corporate Strategy PDF eBook |
Author | Adyl Aliekperov |
Publisher | Routledge |
Total Pages | 97 |
Release | 2021-06-13 |
Genre | Business & Economics |
ISBN | 1000415066 |
Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention. In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Goals, Risks, Actions, and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice. Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its main purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management.
Formulation, Implementation, and Control of Competitive Strategy
Title | Formulation, Implementation, and Control of Competitive Strategy PDF eBook |
Author | John A. Pearce |
Publisher | McGraw-Hill/Irwin |
Total Pages | 522 |
Release | 2000 |
Genre | Business & Economics |
ISBN |
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinsons STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.