Tackling one of the most controversial subjects of our time, one of the world's foremost environmental and petroleum engineers explores the potential causes and ramifications of global climate change. For too many years climate change (also referred to as global warming) has been assigned predominantly to the emissions of carbon dioxide through the combustion of fossil fuels. It must never be forgotten or ignored, however, that the Earth has been constantly changing since its formation and has gone through different eras like glaciations, among others. These changes need thousands of years to be made visible, and are likely still continuing, given the increase in the average temperature of the Earth since the pre-industrial period (provided that the measurements of past climatic temperatures are accurate and beyond reproach). It follows that the warming trend that has occurred over the past 100 years is very likely to have some origins in natural events as well as in human activity. The precise contributions of natural effects and anthropogenic effects on the climate are not known, but it is accurate to conclude that many factors continue to influence climate. Whether or not human activities have become a dominant force in the changing climate and are responsible for most of the warming observed is still open to question. When studying the climate system of the Earth, an area of common confusion is whether climate scientists agree or disagree as to whether or not climate change is happening, or if it is happening, whether or not humans are the primary cause. There are a variety of reasons for this, but a majority of scientists who study climate and publish in peer-reviewed journals agree that human activity is causing the warming of the Earth. The purpose of this book is to weigh all of these various data points and, in a scientific and unemotional way, arrive at likely conclusions regarding global climate change. Whether human activity is the main driver behind our current changes in climate, one thing is certain: Climate change is happening, and we all need to make informed, rather than emotional, decisions.

A non-heated discussion on global warming and climate change Interested in getting to the core of the reasons for the Earth's changing climate? Want an accurate reading on the science behind global warming? Here's your gauge! This easy-to-follow guide offers a temperate view of this hot topic. Global Warming & Climate Change Demystified starts by looking at scientific data gathered from weather instruments, satellite telemetry, ice cores, and coral sections that reveal how the Earth's temperature is changing. The book goes on to examine the causes of climate change, including both natural processes and human-generated greenhouse gases. Finally, the consequences of global warming are discussed and a wide variety of viable solutions that can be implemented by individuals as well as society as a whole are presented. Complete with end-of-chapter quizzes and a final review to test your knowledge, this book will teach you the fundamentals of global warming and climate change in an unbiased and thorough manner. This fast and easy guide offers: A thorough review of scientific data Details on the evidence of global warming worldwide Information on the origin and impact of greenhouse gases Explanations of alternatives to carbon-based energy sources Suggestions for local and global solutions Simple enough for a beginner, but challenging enough for an advanced student, Global Warming & Climate Change Demystified is your shortcut to understanding this important and timely issue.

This book demystifies the models we use to simulate present and future climates, allowing readers to better understand how to use climate model results. In order to predict the future trajectory of the Earth’s climate, climate-system simulation models are necessary. When and how do we trust climate model predictions? The book offers a framework for answering this question. It provides readers with a basic primer on climate and climate change, and offers non-technical explanations for how climate models are constructed, why they are uncertain, and what level of confidence we should place in them. It presents current results and the key uncertainties concerning them. Uncertainty is not a weakness but understanding uncertainty is a strength and a key part of using any model, including climate models. Case studies of how climate model output has been used and how it might be used in the future are provided. The ultimate goal of this book is to promote a better understanding of the structure and uncertainties of climate models among users, including scientists, engineers and policymakers.

Examining the ongoing changes in Earth's climate, this book explores causes, arguments for and against the existence of global warming, and what the future may hold.

All the information you need—quick, easy, and ON THE MONEY ECON. Do these letters make you sweat? You’re not alone. From college freshmen to PhD students, economics tops the list of panic-inducing classes. But help has arrived. Economics DeMYSTiFieD is a curriculum-based, self-teaching guide that makes learning this important business topic easier than ever. Filled with illustrations, plain-English explanations, and real-life examples, it starts with the fundamentals and eases you into the more complicated theories, concepts, and mathematical formulas. When it comes to making this complex topic easy to grasp, Economics DeMYSTiFieD corners the market. This fast and easy guide features: Expert overviews of key topics, including supply and demand, macro- and microeconomics, consumer price index, and monetary policy Chapter-ending quizzes and a final exam for charting your progress Math equations you can work out to bolster your comprehension Special-focus chapters on the environment, healthcare, and insurance Simple enough for a beginner, but challenging enough for an advanced student, Economics DeMYSTiFieD is your shortcut to mastery of this otherwise perplexing subject.

Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments. In Investing Demystified you will: • Discover the mix of stocks, bonds and cash needed for a top performing portfolio • Learn why the most broadly diversi_ ed and simplest portfolio makes the most sense • Understand the right level of risk for you and how this affects your investments • Find out why a low cost approach will yield bene_ ts whilst leaving you with a higher quality portfolio • Understand the implications of tax and liquidity

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.