Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan — discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon — protect your ideas and register your business properly Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence

Make a big splash in small business Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to understanding your financial statments, you'll find expert advice and guidance to turn that next great business idea into a thriving venture. Inside... Develop a smart strategy Grasp legal jargon Register your business Market strategically Pinpoint your customers Research your rivals Get your books in order Take on your first employee Boost your profits

Created especially for the Australian customer! Take the first steps to small business success with this essential introductory guide Are you thinking about starting your own small business but don't know where to begin? Or have you recently begun trading and discovered it's not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you're primed for success. Weigh up the pros and cons of being your own boss -- discover the realities of working for yourself and whether it's right for you Develop a winning business plan -- formulate your goals and build a unique business strategy Assess the state of the market -- define your customers, test your product and analyse the competition Pick a business structure -- choose what kind of business is best for you Understand the fine print -- learn how to meet legal requirements with confidence Stay in the black -- understand Profit and Loss statements and learn how to budget Build good employee relationships -- discover which workplace legislation applies to you Sell yourself with flair -- market your new business in the right way and at the right time

Make a big splash in small business Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to understanding your financial statments, you'll find expert advice and guidance to turn that next great business idea into a thriving venture. Inside... Develop a smart strategy Grasp legal jargon Register your business Market strategically Pinpoint your customers Research your rivals Get your books in order Take on your first employee Boost your profits

The big ideas that you’ll need to run your small business So, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you’re at it! Planning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, right inside this book. Decide whether small business ownership is right for you, and assess the viability of your business idea Devise a clear strategy so you can get ahead of the competition Master the marketing must-haves to build a successful brand Find that extra bit of profit with smart business decisions Hire the right employees and build a winning team This latest edition is fully updated to respond to Australia’s rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!

Secure your business success with this best-selling guide Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales. Find out what works for you — decide whether to start from scratch, buy an existing business or purchase a franchise Build a business plan — develop a blueprint for business success with a winning business plan Develop a marketing strategy — find your unique selling point, build your brand and set sales goals Understand the importance of customer service — deliver beyond expectations, listen to customers and transform complaints into sales Ramp up your management skills — understand your legal obligations as an employer, recruit the best employees and build a great team Succeed online — develop a website, secure high rankings on the search engines and build online sales Keep your business profitable — understand Profit & Loss reports, manage profit margins and set budgets