The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

Which get out the vote efforts actually succeed in ethnoracial communities, and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others do not. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, the authors present a new theoretical frame: the social cognition model of voting, based on an individual's sense of civic identity, for understanding get out the vote effectiveness. Their book serves as a guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

"An expert on US election law presents an encouraging assessment of current efforts to make our voting system more accessible, reliable, and effective"--

No longer spectators : the future is in their hands -- Jennings Randolph's obsession : why one man worked for nearly thirty years to secure the right to vote for eighteen-year-olds -- "An unexpected coming of age" : why so many young Americans voted in 1972, even when the outcome of the election was never in doubt -- Knock the vote : why young people don't vote today, and why the political establishment wants it that way -- The service gap : why so many young people think community service is more effective than voting; which is a shame, because it isn't -- "Hating politics is cool" : why young people know so little about government, and why that matters -- Virgin voters : what will it take to get young people engaged?

The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.

In this charming and powerful picture book about voting and elections, the students of Stanton Elementary School learn how we can find--and use--our voices for change. Every two years, on the first Tuesday of November, Stanton Elementary School closes for the day. For vacation? Nope! For repairs? No way! Stanton Elementary School closes so that it can transform itself into a polling station. People can come from all over to vote for the people who will make laws for the country. Sure, the Stanton Elementary School students might be too young to vote themselves, but that doesn't mean they can't encourage their parents, friends, and family to vote! After all, voting is how this country sees change--and by voting today, we can inspire tomorrow's voters to change the future.