A biophysicist reveals the hidden unity behind nature’s breathtaking complexity The form and function of a sprinting cheetah are quite unlike those of a rooted tree. A human being is very different from a bacterium or a zebra. The living world is a realm of dazzling variety, yet a shared set of physical principles shapes the forms and behaviors of every creature in it. So Simple a Beginning shows how the emerging new science of biophysics is transforming our understanding of life on Earth and enabling potentially lifesaving but controversial technologies such as gene editing, artificial organ growth, and ecosystem engineering. Raghuveer Parthasarathy explains how four basic principles—self-assembly, regulatory circuits, predictable randomness, and scaling—shape the machinery of life on scales ranging from microscopic molecules to gigantic elephants. He describes how biophysics is helping to unlock the secrets of a host of natural phenomena, such as how your limbs know to form at the proper places, and why humans need lungs but ants do not. Parthasarathy explores how the cutting-edge biotechnologies of tomorrow could enable us to alter living things in ways both subtle and profound. Featuring dozens of original watercolors and drawings by the author, this sweeping tour of biophysics offers astonishing new perspectives on how the wonders of life can arise from so simple a beginning.

Hailed as "superior" by Nature, this landmark volume is available in a collectible, boxed edition. Never before have the four great works of Charles Darwin—Voyage of the H.M.S. Beagle (1845), The Origin of Species (1859), The Descent of Man (1871), and The Expression of Emotions in Man and Animals (1872)—been collected under one cover. Undertaking this challenging endeavor 123 years after Darwin's death, two-time Pulitzer Prize winner Edward O. Wilson has written an introductory essay for the occasion, while providing new, insightful introductions to each of the four volumes and an afterword that examines the fate of evolutionary theory in an era of religious resistance. In addition, Wilson has crafted a creative new index to accompany these four texts, which links the nineteenth-century, Darwinian evolutionary concepts to contemporary biological thought. Beautifully slipcased, and including restored versions of the original illustrations, From So Simple a Beginning turns our attention to the astounding power of the natural creative process and the magnificence of its products.

An essential new edition of the 19th-century scientific masterpiece that translates Darwin’s Victorian prose into modern English: “Most useful” (Walter Brock, Columbia University). Charles Darwin’s most famous book On the Origin of Species is without question one of the most important books ever written. Yet many students have great difficulty understanding it. While even the grandest works of Victorian English can be a challeng for modern readers, Darwin’s dense scientific prose is especially difficult to navigate. For an era in which Darwin is more talked about than read, doctoral student Daniel Duzdevich offers a clear, modern English rendering of Darwin’s first edition. Neither an abridgement nor a summary, this version might best be described as a translation for contemporary English readers. A monument to reasoned insight, the Origin illustrates the value of extensive reflection, carefully gathered evidence, and sound scientific reasoning. By removing the linguistic barriers to understanding and appreciating the Origin, this edition brings 21st-century readers into closer contact with Darwin’s revolutionary ideas.

Evolution.

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Throughout history, some books have changed the world. They have transformed the way we see ourselves—and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives—and destroyed them. Now, Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are. Penguin's Great Ideas series features twelve groundbreaking works by some of history's most prodigious thinkers, and each volume is beautifully packaged with a unique type-drive design that highlights the bookmaker's art. Offering great literature in great packages at great prices, this series is ideal for those readers who want to explore and savor the Great Ideas that have shaped the world.

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.