It will be an ideal text for students in history, media and cultural studies and journalism, but it will also appeal to a wide general readership.

John Naughton is The Observer's "Networker" columnist, a prominent blogger, and vice president of Wolfson College, Cambridge. The Times has said of his writing, "[it] draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations," and Cory Doctorow raved that "this is the kind of primer you want to slide under your boss's door." In From Gutenberg to Zuckerberg, Naughton explores the living history of one of the most radically transformational technologies of all time. From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central features of modern life: the internet. Once a technological novelty and now the very plumbing of the Information Age, the internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is the case? While explaining in highly engaging language the way the internet works and how it got that way, technologist John Naughton has distilled the noisy chatter surrounding the technology's relentless evolution into nine essential areas of understanding. In doing so, he affords readers deeper insight into the information economy and supplies the requisite knowledge to make better use of the technologies and networks around us, highlighting some of their fascinating and far-reaching implications along the way.

From Gutenberg to the Internet presents 63 original readings from the history of computing, networking, and telecommunications arranged thematically by chapters. Most of the readings record basic discoveries from the 1830s through the 1960s that laid the foundation of the world of digital information in which we live. These readings, some of which are illustrated, trace historic steps from the early nineteenth century development of telegraph systems---the first data networks---through the development of the earliest general-purpose programmable computers and the earliest software, to the foundation in 1969 of ARPANET, the first national computer network that eventually became the Internet. The readings will allow you to review early developments and ideas in the history of information technology that eventually led to the convergence of computing, data networking, and telecommunications in the Internet. The editor has written a lengthy illustrated historical introduction concerning the impact of the Internet on book culture. It compares and contrasts the transition from manuscript to print initiated by Gutenberg's invention of printing by moveable type in the 15th century with the transition that began in the mid-19th century from a print-centric world to the present world in which printing co-exists with various electronic media that converged to form the Internet. He also provided a comprehensive and wide-ranging annotated timeline covering selected developments in the history of information technology from the year 100 up to 2004, and supplied introductory notes to each reading. Some introductory notes contain supplementary illustrations.

Written by two leading social and cultural historians, the first two editions of A Social History of the Media became classic textbooks, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time. This third edition has been thoroughly revised to bring the text up to date with the very latest developments in the field. Increased space is given to the exciting media developments of the early 21st Century, including in particular the rise of social and participatory media and the globalization of media. Additionally, new and important research is incorporated into the classic material exploring the continuing importance of oral and manuscript communication, the rise of print and the relationship between physical transportation and social communication. Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.