A COMPILATION HIGHLIGHTING THE "BEST OF" editorial from the first two years of the Slow Flowers Journal (SFJ) section, Debra Prinzing content produced for Florists' Review prior to the August 2017 launch of SFJ, plus incorporating up to 25 new pages of original content highlighting the Farmer Florist and Farm to Tabletop designs. Other chapters include: Hometown Heroes, Botanical Couture, Flower Business, Weddings and a list of Slow Flower resources.

Impressive but achievable flower arranging The Flower Book in ebook(PDF) format recognizes that we all love fresh flowers in our homes and want to keep them looking fabulous, without costing the earth or being too complicated. This book offers the solutions; with simple step-by-steps and clear photos, you can now create impressive but achievable flower arranging for all occasions � from pretty flowers in the home to striking bouquets for weddings. Featuring over 70 arrangements, using 38 most widely available flowers. Packed with insider tips and tricks for achieving stunning results with minimum effort and for keeping your flowers fresh and beautiful for as long as possible. There are also features on weddings throughout the year, showing you how to make beautiful pew ends, buttonholes and table arrangements for each season. While other flower arranging books look impressive, but leave you wondering just how to achieve such beautiful arrangements at home, this book isn�t just about showing off, it�s about showing how.

Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York.FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasionIncluding advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.

Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint slides, interactive classroom activities, and a full-color image library. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

"Tropical flowers are often whimsical, seductive, and alien creatures." --Eileen W. Johnson Stunning, exotic and colorful tropical flowers are the shining stars in this stimulating look at tropical flower arrangements. Eileen Johnson and Felipe Sastre of FlowerSchool New York demonstrate how orchids, elephant ears, ginger, anthurium, and more fit into modern settings. Whether used in a penthouse, a bouquet for a bride, or as fireplace décor for Christmas, tropical flowers can be unexpected, fresh and stylish. With step-by-step instructions on how to create tropical floral arrangements, it's the perfect inspiration for styling unique works of art with these exquisite flowers. Eileen W. Johnson is the director of FlowerSchool New York, the leading school for learning how to arrange flowers in the Americas. Established in 2003, it has a variety of master florists instructing students in the various techniques, both traditional and cutting edge. Students come from all over the world to study in this Manhattan atelier. Johnson is also the author of The Art of Floral Arranging and Entertaining in the French Style. Felipe Sastre is a designer who has been teaching at FlowerSchool New York since its inception and has been a florist for more than twenty years, having done flowers for President Bill Clinton and for large venues such as the Borgata Casino in Atlantic City and the Plaza Hotel.