DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign's success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

A hands-on, integrated approach to solving combustion problems in diverse areas An understanding of turbulence, combustion, and multiphase reacting flows is essential for engineers and scientists in many industries, including power genera-tion, jet and rocket propulsion, pollution control, fire prevention and safety, and material processing. This book offers a highly practical discussion of burning behavior and chemical processes occurring in diverse materials, arming readers with the tools they need to solve the most complex combustion problems facing the scientific community today. The second of a two-volume work, Applications of Turbulent and Multiphase Combustion expands on topics involving laminar flames from Professor Kuo's bestselling book Principles of Combustion, Second Edition, then builds upon the theory discussed in the companion volume Fundamentals of Turbulent and Multiphase Combustion to address in detail cutting-edge experimental techniques and applications not covered anywhere else. Special features of this book include: Coverage of advanced applications such as solid propellants, burning behavior, and chemical boundary layer flows A multiphase systems approach discussing basic concepts before moving to higher-level applications A large number of practical examples gleaned from the authors' experience along with problems and a solutions manual Engineers and researchers in chemical and mechanical engineering and materials science will find Applications of Turbulent and Multiphase Combustion an indispensable guide for upgrading their skills and keeping up with this rapidly evolving area. It is also an excellent resource for students and professionals in mechanical, chemical, and aerospace engineering.

Who has captured the crown?

The definitive work on the subject, this Dictionary - available again in its eighth edition - gives a full account of slang and unconventional English over four centuries and will entertain and inform all language-lovers.

In this illustrated middle-grade novel and third book in the Tank and Fizz series, a goblin detective and technology-tinkering troll must mix magic and gadgetry to defeat the evil doom mages.

150 delicious meatless recipes packed with performance-boosting nutrients As a runner, you know that your food is your fuel—you have to eat well in order to perform well. But if you think it’s impossible to be a high-performing athlete and ditch meat, think again. Legendary ultrarunner Scott Jurek is plant-based and track star Carl Lewis is vegetarian. Being wholly or mostly meatless doesn’t have to mean sacrificing nutrition or performance—in fact, these whole-food recipes can help bring your body to peak health and fitness. Written by Heather Mayer Irvine, the Food and Nutrition editor of Runner’s World, this vegetarian cookbook not only contains healthy recipes but also in-depth information on how runners—regardless of their food-with-a-face preference—can eat more plants. In this cookbook, you’ll find delicious and nutritious recipes for every meal (and yes, even dessert!) that will help power your runs and recovery.