'Powerful and poignant.' Virginia McKenna OBE, Born Free Ethical veganism is not just a diet. Not just an opinion; nor a trend. This is a 21st-century revolution which began more than twenty centuries ago. Ethical veganism is not only about the food you choose to consume, it is a coherent philosophical belief that affects most areas of your life, and which could be the answer to today's global crises. Jordi Casamitjana is the vegan zoologist and animal protection campaigner whose landmark Employment Tribunal in 2020 made ethical veganism a protected belief in Great Britain. Ethical Vegan describes Jordi's extraordinary life and the animal encounters which led him to veganism and legal victory. It debunks myths and dispels preconceptions, offering a comprehensive analysis of veganism as a philosophy and as a socio-political transformative movement. Taking in history, science and everyday living, it explores how it is possible to dress ethically, travel, consume and work responsibly and, of course, eat well without compromising vegan ethics. Ethical Vegan is a riveting read - Jordi Casamitjana argues passionately for humans to interact with the world in a positive and compassionate way. This thought-provoking manifesto for doing no harm has the power to open people's minds and help to achieve a better future for all living things and the planet. As informative as it is incisive, as inspiring as it is inviting, this book will become one of the stand-out pieces of literature in the animal liberation movement. A must read whether you are vegan, vegetarian or otherwise!' Jay Brave

Millions of animals are brought into existence and raised for food every year. This has generated three serious problems: first, intensive animal farming is one of the leading causes of environmental degradation. Farming livestock contributes to a large amount of greenhouse gases to the atmosphere each year; it contributes to land and water degradation, biodiversity loss, coral reef degeneration, and deforestation. Second, raising animals for food causes millions of animals to suffer and be killed. And third, consumption of meat and animal products is linked with heart disease, diabetes, and various cancers. Consequently, a global change in the way that animals are treated is imperative. Many moral philosophers have suggested a move toward vegetarianism. But vegetarianism, unfortunately, still relies on raising animals for food, and does not avoid the deleterious effects of animal products on human health. The right solution is ethical veganism, which is the avoidance of all animal products and by-products. Some moral philosophers have framed ethical veganism in terms of animals having the same fundamental rights as humans, a notion that is highly controversial. In any case, the view that animals have rights is not capable of generating the moral duty to embrace ethical veganism. The answer is to adopt a virtue-oriented approach to the treatment of animals because the acquisition of virtues, such as compassion, magnanimity, temperance, and fairness enable people to see that raising and using animals for food is unfair, callous, and self-indulgent.

The protest against meat eating may turn out to be one of the most significant movements of our age. In terms of our relations with animals, it is difficult to think of a more urgent moral problem than the fate of billions of animals killed every year for human consumption. This book argues that vegetarians and vegans are not only protestors, but also moral pioneers. It provides 25 chapters which stimulate further thought, exchange, and reflection on the morality of eating meat. A rich array of philosophical, religious, historical, cultural, and practical approaches challenge our assumptions about animals and how we should relate to them. This book provides global perspectives with insights from 11 countries: US, UK, Germany, France, Belgium, Israel, Austria, the Netherlands, Canada, South Africa, and Sweden. Focusing on food consumption practices, it critically foregrounds and unpacks key ethical rationales that underpin vegetarian and vegan lifestyles. It invites us to revisit our relations with animals as food, and as subjects of exploitation, suggesting that there are substantial moral, economic, and environmental reasons for changing our habits. This timely contribution, edited by two of the leading experts within the field, offers a rich array of interdisciplinary insights on what ethical vegetarianism and veganism means. It will be of great interest to those studying and researching in the fields of animal geography and animal-studies, sociology, food studies and consumption, environmental studies, and cultural studies. This book will be of great appeal to animal protectionists, environmentalists, and humanitarians.

Human beings are getting fatter and sicker. As we question what we eat and why we eat it, this book argues that living well involves consuming a raw vegan diet. With eating healthfully and eating ethically being simpler said than done, this book argues that the best solution to health, environmental, and ethical problems concerning animals is raw veganism—the human diet. The human diet is what humans are naturally designed to eat, and that is, a raw vegan diet of fruit, tender leafy greens, and occasionally nuts and seeds. While veganism raises challenging questions over the ethics of consuming animal products, while also considering the environmental impact of the agriculture industry, raw veganism goes a step further and argues that consuming cooked food is also detrimental to our health and the environment. Cooking foods allows us to eat food that is not otherwise fit for human consumption and in an age that promotes eating foods in ‘moderation’ and having ‘balanced’ diets, this raises the question of why we are eating foods that should only be consumed in moderation at all, as moderation clearly implies they aren’t good for us. In addition, from an environmental perspective, the use of stoves, ovens and microwaves for cooking contributes significantly to energy consumption and cooking in general generates excessive waste of food and resources. Thus, this book maintains that living well and living a noble life, that is, good physical and moral health, requires consuming a raw vegan diet. Exploring the scientific and philosophical aspects of raw veganism, this novel book is essential reading for all interested in promoting ethical, healthful, and sustainable diets.

An insightful look at the arguments for and against universal adoption of a vegan diet and lifestyle. As concern grows over the environmental costs and ethical implications of intensive factory farming, an increasing number of people are embracing diets and lifestyles free from animal products. Should We All Be Vegan? gives a fluid and engaging account of the evolution of veganism. Over the course of four easily digestible chapters, food writer Molly Watson reveals the truth about veganism’s impact on our health, the planet, and the global economy. Chapters like “The Evolution of Veganism” and “Why Go Vegan Today?” examine the development of veganism from the earliest meat-free human diets to the rise in mainstream adoption of a plant-based diet and lifestyle today; “The Challenges of Veganism” surveys the nutritional and societal pitfalls of a vegan lifestyle; and, lastly “A Vegan Planet” envisions possible futures for veganism and their impact on the earth. Watson evaluates every angle of the debate on veganism in this primer, reviewing the evidence for its effects on health and assessing the ethics, environmental impact, and feasibility of adopting a vegan lifestyle worldwide.

This book is the ultimate guide on how to start and grow a business run on vegan principles. Written by award-winning journalist Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, UK and Australia. Among the numerous nuggets of wisdom, you'll learn:How to figure out the purpose of your business and why it's so importantHow your mindset can sabotage your business success and what to do to ensure that doesn't happenHow to get regular, positive media coverage for your products or services, no matter what your PR budget isCommon branding mistakes and how to avoid themSocial media 'Do's' and 'Don'ts'How much you should use the word 'vegan' in your branding or marketing

An investigation of the food choices people make and practices of the food producers who create this food for us leading to a discussion of how we might put more ethics into our shopping carts.