The hottest personality in network television is celebrated in this illustrated guide to Seinfeld, featuring the expressions, situations, and idiosyncracies beloved by fans of this top-ten-rated sitcom. Fretts has written extensively about Seinfeld for Entertainment Weekly. 100 photos.

An illustrated guide to the highly rated television comedy focuses on the expressions, situations, and idiosyncracies of the show and its popular characters. Original. 150,000 first printing.

A dictionary of people and things that play a role in the television show. Also includes a synopsis and guest stars for the first 61 episodes.

It's the show about nothing. Well, at least that was the idea. Now, in this collector's edition from the editors of Entertainment Weekly, go inside the world of Jerry Seinfeld and fellow comedian Larry David's groundbreaking sitcom that went on to become a critical hit and cultural juggernaut. With chapters devoted to Jerry, Elaine, George, and Kramer, as well as senior Costanzas and Seinfelds, learn of the origin of Festivus, revisit the puffy shirt, Newman, and much more. Filled with deep dives, insider insights, a thorough episode guide and one truly spectacular reunion, this is the ultimate package you need by your side on your next binge.

After a slow and inauspicious beginning, Seinfeld broke through to become one of the most commercially successful sitcoms in the history of television. This fascinating book includes classic articles on the show by Geoffrey O'Brien and Bill Wyman (first published in the New York Review of Books and Salon.com respectively), and a selection of new and revised essays by some of the top television scholars in the US - looking at issues as wide-ranging as Seinfeld's Jewishness, alleged nihilism, food obsession, and long-running syndication. The book also includes a comprehensive episode guide, and Betty Lee's lexicon of Seinfeld language.

"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson exposed pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.

Copyright in a Global Information Economy, Fifth Edition provides both comprehensive topic coverage and integrated treatment of doctrinal, theoretical, international, and policy questions. It seamlessly facilitates a variety of teaching styles and preferences ranging from the more theoretical to the more practice-oriented. Each section includes practice exercises that enable students to apply what they have learned and to practice skills relating to advocacy, drafting, and client counseling. New to the Fifth Edition: Updated and streamlined introductory materials on copyright’s context and justifications Revised coverage of doctrines relating to authorship and copying in fact to emphasize problems that arise in organizational settings Coverage of the Music Modernization Act of 2018 and its implications for the specialized system of music copyright rules New case law on the extent of online service providers’ duty to maintain and implement procedures for terminating accounts of repeat infringers Coverage of the European Union’s Digital Single Market directive and its implications for online service provider obligations to copyright holders Revised coverage of materials relating to termination of transfers to reflect current controversies Professors and students will benefit from: Integrated treatment of doctrinal, theoretical, international, and policy questions Concise notes and questions that highlight the central problems in each topic area Multiple practice exercises in every chapter designed to enable both student review and practice-oriented teaching Integrated treatment of rules and considerations relating to copyright due diligence, licensing, and enforcement Comparative materials that situate the U.S. copyright regime in its global context