Part I.From Then to Now: Historical Perspectives 1.Introduction: Entertainment-Education Behind the Scenes 2.Miguel Sabido's Entertainment-Education 3.The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach 4.Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era 5.A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration Part II .From Theory to Practice 6.Transportation into Narrative Worlds 7.The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions 8.Music and Culture in Entertainment-Education 9.Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study Part III.From Research to Impact 10.Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion 11.Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries 12.In Search of Entertainment-Education's Effects on Attitudes and Behaviors 13.When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place 14.Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education Part IV .From Concept to Implementation 15.Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues 16.Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns 17.Youth and Entertainment-Education 18.How to Make a Living Legend: Bibliobandido as Literacy Movement Building 19.When Your Audience Is Your Channel: Facebook for Behavior Change 20.Last Mile Media: A How-To Guide 21.Epilogue: The Next Reel for Entertainment-Education

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Renaissance Fun is about the technology of Renaissance entertainments in stage machinery and theatrical special effects; in gardens and fountains; and in the automata and self-playing musical instruments that were installed in garden grottoes. How did the machines behind these shows work? How exactly were chariots filled with singers let down onto the stage? How were flaming dragons made to fly across the sky? How were seas created on stage? How did mechanical birds imitate real birdsong? What was ‘artificial music’, three centuries before Edison and the phonograph? How could pipe organs be driven and made to play themselves by waterpower alone? And who were the architects, engineers, and craftsmen who created these wonders? All these questions are answered. At the end of the book we visit the lost ‘garden of marvels’ at Pratolino with its many grottoes, automata and water jokes; and we attend the performance of Mercury and Mars in Parma in 1628, with its spectacular stage effects and its music by Claudio Monteverdi – one of the places where opera was born. Renaissance Fun is offered as an entertainment in itself. But behind the show is a more serious scholarly argument, centred on the enormous influence of two ancient writers on these subjects, Vitruvius and Hero. Vitruvius’s Ten Books on Architecture were widely studied by Renaissance theatre designers. Hero of Alexandria wrote the Pneumatics, a collection of designs for surprising and entertaining devices that were the models for sixteenth and seventeenth century automata. A second book by Hero On Automata-Making – much less well known, then and now – describes two miniature theatres that presented plays without human intervention. One of these, it is argued, provided the model for the type of proscenium theatre introduced from the mid-sixteenth century, the generic design which is still built today. As the influence of Vitruvius waned, the influence of Hero grew.

"The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field."--Rafael Obregon, Country Representative, UNICEF Paraguay Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation. Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector. Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more. Key Features: Focuses on evidence-based and theory-driven health communication practice Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas Provides insight into career opportunities in health communication Audio podcasts highlight insights from leaders and experts with diverse careers in health communication Purchase includes digital access for use on most mobile devices or computers Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.