Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Stanley J. Baran |
Publisher | |
Total Pages | 529 |
Release | 2004 |
Genre | Mass media |
ISBN | 9780072827583 |
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Title | EBOOK: Introduction to Mass Communication: Media Literacy and Culture PDF eBook |
Author | BARAN, STANLEY |
Publisher | McGraw Hill |
Total Pages | 515 |
Release | 2011-02-16 |
Genre | Language Arts & Disciplines |
ISBN | 0077160355 |
EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Stanley J. Baran |
Publisher | |
Total Pages | 396 |
Release | 2019 |
Genre | Mass media |
ISBN | 9781260397253 |
"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--
Introduction to Mass Communication
Title | Introduction to Mass Communication PDF eBook |
Author | Stanley J. Baran |
Publisher | McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | 0 |
Release | 2003 |
Genre | Mass media |
ISBN | 9780072917376 |
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
Media & Culture
Title | Media & Culture PDF eBook |
Author | Richard Campbell |
Publisher | Bedford Books |
Total Pages | 613 |
Release | 2002 |
Genre | Mass media and culture |
ISBN | 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Introduction to Mass Communication: Media Literacy and Culture with Media Tours Student CD-ROM and Powerweb
Title | Introduction to Mass Communication: Media Literacy and Culture with Media Tours Student CD-ROM and Powerweb PDF eBook |
Author | Baran |
Publisher | |
Total Pages | 560 |
Release | 2003-03-12 |
Genre | Mass media |
ISBN | 9780071218528 |
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.
Introduction to Mass Communication: Media Literacy and Culture
Title | Introduction to Mass Communication: Media Literacy and Culture PDF eBook |
Author | Stanley Baran |
Publisher | McGraw-Hill Education |
Total Pages | 0 |
Release | 2013-01-16 |
Genre | Social Science |
ISBN | 9780073526218 |
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.