E-business and E-commerce Management
Title | E-business and E-commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Pearson Education |
Total Pages | 700 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9780273707523 |
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
E-Business and E-Commerce Management
Title | E-Business and E-Commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Financial Times/Prentice Hall |
Total Pages | 4 |
Release | 2003-09-11 |
Genre | |
ISBN | 9780582821866 |
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
E-business Implementation
Title | E-business Implementation PDF eBook |
Author | Dougal Watt |
Publisher | Routledge |
Total Pages | 341 |
Release | 2007-06-01 |
Genre | Business & Economics |
ISBN | 1136409416 |
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.
E-commerce Management
Title | E-commerce Management PDF eBook |
Author | Sandeep Krishnamurthy |
Publisher | Cengage Learning |
Total Pages | 496 |
Release | 2003 |
Genre | Electronic commerce |
ISBN |
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
E-Commerce, E-Business and E-Service
Title | E-Commerce, E-Business and E-Service PDF eBook |
Author | Garry Lee |
Publisher | CRC Press |
Total Pages | 261 |
Release | 2014-07-28 |
Genre | Business & Economics |
ISBN | 1315762226 |
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Digital Business and E-commerce Management
Title | Digital Business and E-commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Pearson UK |
Total Pages | 1051 |
Release | 2019 |
Genre | Business enterprises |
ISBN | 1292193360 |
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Managing E-commerce in Business
Title | Managing E-commerce in Business PDF eBook |
Author | J. Botha |
Publisher | Juta and Company Ltd |
Total Pages | 660 |
Release | 2008-02-27 |
Genre | Business & Economics |
ISBN | 9780702173042 |
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.