This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.

"This book explores sport communication in Africa and the African diaspora. Drawing on multi-disciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies and education, the book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick's protest on journalistic practices in Historically Black Colleges and Universities in the US. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies or development studies"--

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

Sport has been a component of African cultural life for several hundred years. In today's globalized world, Africans and Africa have become a vital part of the international sporting landscape. This is the first book to attempt to survey the historical, contemporary and geographical breadth of that landscape, drawing on multidisciplinary scholarship from around the world. To gain an understanding of sport in Africa and its contributions to the global sports world, one must first consider the ways in which sport itself is a terrain of conflict and represents another symbolic territory to conquer. Addressing key themes such as colonialism, globalization, migration, apartheid, politics and international relations, sports media and broadcasting, ethnobranding, sports tourism and the African diaspora in Europe and the United States, this collection of original scholarship offers a significant contribution to this burgeoning field of research. Sport in the African World is fascinating reading for all students and scholars with an interest in sport studies, sport history, African history or African culture.

Artistic expression is a longstanding aspect of mankind and our society. While art can simply be appreciated for aesthetic artistic value, it can be utilized for other various multidisciplinary purposes. Music as a Platform for Political Communication is a comprehensive reference source for the latest scholarly perspectives on delivering political messages to society through musical platforms and venues. Highlighting innovative research topics on an international scale, such as election campaigns, social justice, and protests, this book is ideally designed for academics, professionals, practitioners, graduate students, and researchers interested in discovering how musical expression is shaping the realm of political communication.

Sports hold significant value and have an intricate relationship with many components of African societies throughout history. For many Africans, sports are a way of life, a site of cultural heroes, a way out of poverty and social mobility, and a site for leisurely play. This book focuses on the many ways in which sports uniquely reflect changing cultural trends at diverse levels of African societies. The contributors detail various sports, such as football, cricket, ping pong, and rugby, across the continent to show how sports lay at the heart of the discourse of nationalism, self-fashioning, gender and masculinity, leisure and play, challenges of underdevelopment, and ideas of progress.