For courses in creativity and innovation for engineers. Emphasizing the Importance of Innovation and Creativity for Engineers This first edition of Introduction to Creativity and Innovation for Engineerswas primarily designed for engineering students interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines. The text argues for a "whole-brain" approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened. Building on that "Neuroscience 101" foundation, the text prepares future and current engineers to work smarter-either as individuals or within teams and organizations-by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realize that they're already capable of creative - innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain's natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.

Most people see the world of engineering as a discipline consisting solely of physics and math that offers very little room for creativity. The Creative Engineer explores the missing element in engineering: a focus on creativity. The importance of creativity in STEM fields and the ability to think and design with artistic innovation is a vital skill to be taught and practiced within engineering and manufacturing disciplines in order to stop hindering us from expansive progress. With extensive access to information today, we have the ability to think outside of the box, take risks, learn from our surroundings, and become more inventive and solution-driven than ever before. However, we have to understand math and science are not the only pillars upon which engineering and design should be based. In The Creative Engineer, Yang shares stories of individuals from around the world looking to nature and unconventional influences for inspiration in design. In doing so, we read the effects of freedom on the confines of science and math in traditional classrooms. People such as Elon Musk, Steve Jobs, and Burt Rutan have taken the world by storm as creative individuals whose work and mindset can be expanded to the engineering world.

Creativity is like an iceberg - the resulting new idea, or novel solution is only 10% of the effort. The other 90% is the complex interplay of thinking skills and strategies, personal and motivational properties that activate these skills and strategies, and the social and organizational factors of the environment that influence the creative process. Creativity in Engineering focuses on the Process, Person, Product, and Place to understand when and why creativity happens in the engineering environment and how it can be further encouraged. Special Features: Applies findings in creativity research to the engineering arena Defines engineering creativity and differentiates it from innovation Discusses personality and motivational factors that impact creativity Clarifies the role of creativity in the design process Details the impact of thinking skills and strategies in creativity Identifies the role the organization and environment plays in encouraging creativity Discusses the 4P's of Creativity: Person, Product, Process, and Place Provides tactics and tools that will help users foster creativity in engineering environments Identifies how creativity results in innovative new solutions to problems Applies creativity research and knowledge to the engineering space

As with any art, science, or discipline, natural talent is only part of the equation. Consistent success stems from honing your skills, cultivating good techniques, and hard work. Design engineering, a field often considered an intuitive process not amenable to scientific investigation, is no exception. Providing descriptive theory, broad context,