Digital Business and E-Commerce Management 6th edn PDF eBook
Title | Digital Business and E-Commerce Management 6th edn PDF eBook PDF eBook |
Author | Dave Chaffey |
Publisher | Pearson Higher Ed |
Total Pages | 714 |
Release | 2014-08-28 |
Genre | Business & Economics |
ISBN | 0273786571 |
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Digital Business and E-commerce Management
Title | Digital Business and E-commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Pearson UK |
Total Pages | 1051 |
Release | 2019 |
Genre | Business enterprises |
ISBN | 1292193360 |
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Digital Business and E-Commerce Management
Title | Digital Business and E-Commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | |
Total Pages | 680 |
Release | 2018 |
Genre | Business enterprises |
ISBN | 9781787644182 |
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
E-business and E-commerce Management
Title | E-business and E-commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Prentice Hall |
Total Pages | 589 |
Release | 2004-01 |
Genre | Business & Economics |
ISBN | 9780273683780 |
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
E-business and E-commerce Management
Title | E-business and E-commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Pearson Education |
Total Pages | 700 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9780273707523 |
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
E-Business and E-Commerce Management
Title | E-Business and E-Commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | Financial Times/Prentice Hall |
Total Pages | 0 |
Release | 2006-12-19 |
Genre | Business & Economics |
ISBN | 9781405847063 |
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
E-business & E-commerce Management
Title | E-business & E-commerce Management PDF eBook |
Author | Dave Chaffey |
Publisher | |
Total Pages | |
Release | 2011 |
Genre | Business enterprises |
ISBN | 9781323131138 |