This book is an authentic multidimensional history of the car industry in China. 40 years, attempts were made to change the status quo, such as breaking the 220% tariff barrier and setting limits when opening up to international car companies. It was not until the beginning of the 21st century that ordinary people in China started to own cars. This led to rapid growth of the Chinese car industry since the 21st century. However, the industry is facing its biggest challenge due to conflict between China's economic and social values. The author, as a media person chronicling cars in China, has witnessed, experienced, and even participated in the development process of the industry. Weaving in juicy tales, interesting details, and rare pictures, the readers are taken on an exhilarating ride through the story of cars in China.

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, 6 entries in the bibliography, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.

Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).

The author presents an argument for a system of social insurance that replaces welfare with a Guaranteed Adequate Income. The book reviews public assistance programmes, and evaluates other plans that have been proposed.

Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.