Decision Trees for Analytics Using SAS Enterprise Miner is the most comprehensive treatment of decision tree theory, use, and applications available in one easy-to-access place. This book illustrates the application and operation of decision trees in business intelligence, data mining, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements data mining approaches such as regression, as well as other business intelligence applications that incorporate tabular reports, OLAP, or multidimensional cubes. An expanded and enhanced release of Decision Trees for Business Intelligence and Data Mining Using SAS Enterprise Miner, this book adds up-to-date treatments of boosting and high-performance forest approaches and rule induction. There is a dedicated section on the most recent findings related to bias reduction in variable selection. It provides an exhaustive treatment of the end-to-end process of decision tree construction and the respective considerations and algorithms, and it includes discussions of key issues in decision tree practice. Analysts who have an introductory understanding of data mining and who are looking for a more advanced, in-depth look at the theory and methods of a decision tree approach to business intelligence and data mining will benefit from this book.

This example-driven guide illustrates the application and operation of decision trees in data mining, business intelligence, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements other business intelligence applications.

This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --

« Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. »--

This book is written for students in higher education. Instructors teaching predictive analytics courses can assign this book to their students to expose them to predictive analytics techniques using SAS Enterprise Miner. The book is developed using SAS Enterprise Miner 14.3, but it should apply to other versions with little to no changes. This book does not require students to have any previous knowledge of SAS Enterprise Miner. It walks students through the predictive analytics process using step-by-step by instructions. Even though the contents of this book can be completed by anyone who has access to SAS Enterprise Miner, knowledge of predictive analytics concepts is essential. Also, this book is not a substitute for any lecture or textbook. It is best if this book is used in parallel to lectures.

This book shows you how to build decision tree models to predict a categorical target and how to build regression tree models to predict a continuous target. Some examples are presented. One example shows how to build a decision tree model to predict response to direct mail. In this example, the target variable is binary, taking on the values response and no response. Other example shows how to build a regression tree model to forecast a continuous (but interval-scaled) target often used in the auto insurance industry, namely loss frequency . Loss frequency can also be modeled as a categorical target variable if it takes on only a few values but in this example it is treated as a continuous target. Successive chapters present examples that clarify the application of the tree models. The examples are solved step by step with SAS Enterprise Miner in order to make easier the understanding of the methodologies used.

This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes.