De Gruyter Handbook of Media Economics
Title | De Gruyter Handbook of Media Economics PDF eBook |
Author | Ulrike Rohn |
Publisher | Walter de Gruyter GmbH & Co KG |
Total Pages | 477 |
Release | 2024-05-20 |
Genre | Business & Economics |
ISBN | 3110793490 |
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Handbook of Media Economics
Title | Handbook of Media Economics PDF eBook |
Author | Simon P. Anderson |
Publisher | Elsevier |
Total Pages | 796 |
Release | 2015-11-17 |
Genre | Business & Economics |
ISBN | 0444636951 |
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
De Gruyter Handbook of Media Economics
Title | De Gruyter Handbook of Media Economics PDF eBook |
Author | Ulrike Rohn |
Publisher | Walter de Gruyter GmbH & Co KG |
Total Pages | 586 |
Release | 2024-05-20 |
Genre | Business & Economics |
ISBN | 311079344X |
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Handbook of Digital Public History
Title | Handbook of Digital Public History PDF eBook |
Author | Serge Noiret |
Publisher | Walter de Gruyter GmbH & Co KG |
Total Pages | 440 |
Release | 2022-04-04 |
Genre | History |
ISBN | 3110430371 |
This handbook provides a systematic overview of the present state of international research in digital public history. Individual studies by internationally renowned public historians, digital humanists, and digital historians elucidate central issues in the field and present a critical account of the major public history accomplishments, research activities, and practices with the public and of their digital context. The handbook applies an international and comparative approach, looks at the historical development of the field, focuses on technical background and the use of specific digital media and tools. Furthermore, the handbook analyzes connections with local communities and different publics worldwide when engaging in digital activities with the past, indicating directions for future research, and teaching activities.
Management and Economics of Communication
Title | Management and Economics of Communication PDF eBook |
Author | M. Bjørn Rimscha |
Publisher | Walter de Gruyter GmbH & Co KG |
Total Pages | 462 |
Release | 2020-06-08 |
Genre | Language Arts & Disciplines |
ISBN | 3110587203 |
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Mediated Communication
Title | Mediated Communication PDF eBook |
Author | Philip M. Napoli |
Publisher | Walter de Gruyter GmbH & Co KG |
Total Pages | 694 |
Release | 2018-09-24 |
Genre | Language Arts & Disciplines |
ISBN | 3110478684 |
Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.
Handbook of Media Economics, vol 1B
Title | Handbook of Media Economics, vol 1B PDF eBook |
Author | Simon P. Anderson |
Publisher | Elsevier |
Total Pages | 256 |
Release | 2016-01-29 |
Genre | Business & Economics |
ISBN | 0444636897 |
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television