Making sense of sports performance data can be a challenging task but is nevertheless an essential part of performance analysis investigations. Focusing on techniques used in the analysis of sport performance, this book introduces the fundamental principles of data analysis, explores the most important tools used in data analysis, and offers guidance on the presentation of results. The book covers key topics such as: The purpose of data analysis, from statistical analysis to algorithmic processing Commercial packages for performance and data analysis, including Focus, Sportscode, Dartfish, Prozone, Excel, SPSS and Matlab Effective use of statistical procedures in sport performance analysis Analysing data from manual notation systems, player tracking systems and computerized match analysis systems Creating visually appealing ‘dashboard’ interfaces for presenting data Assessing reliability. The book includes worked examples from real sport, offering clear guidance to the reader and bringing the subject to life. This book is invaluable reading for any student, researcher or analyst working in sport performance or undertaking a sport-related research project or methods course

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Provides readers with an analytical foundation required to do sport analytics and an overview of the canonical methods in sport analytics. To achieve the methods simultaneously, the book introduces the most important topics in sport analytics and teaches the practical and theoretical considerations.

Making sense of sports performance data can be a challenging task but is nevertheless an essential part of performance analysis investigations. Focusing on techniques used in the analysis of sport performance, this book introduces the fundamental principles of data analysis, explores the most important tools used in data analysis, and offers guidance on the presentation of results. The book covers key topics such as: The purpose of data analysis, from statistical analysis to algorithmic processing Commercial packages for performance and data analysis, including Focus, Sportscode, Dartfish, Prozone, Excel, SPSS and Matlab Effective use of statistical procedures in sport performance analysis Analysing data from manual notation systems, player tracking systems and computerized match analysis systems Creating visually appealing ‘dashboard’ interfaces for presenting data Assessing reliability. The book includes worked examples from real sport, offering clear guidance to the reader and bringing the subject to life. This book is invaluable reading for any student, researcher or analyst working in sport performance or undertaking a sport-related research project or methods course

Making sense of sports performance data can be a challenging task but is nevertheless an essential part of performance analysis investigations. Focusing on techniques used in the analysis of sport performance, this book introduces the fundamental principles of data analysis, explores the most important tools used in data analysis, and offers guidance on the presentation of results. The book covers key topics such as: The purpose of data analysis, from statistical analysis to algorithmic processing Commercial packages for performance and data analysis, including Focus, Sportscode, Dartfish, Prozone, Excel, SPSS and Matlab Effective use of statistical procedures in sport performance analysis Analysing data from manual notation systems, player tracking systems and computerized match analysis systems Creating visually appealing 'dashboard' interfaces for presenting data Assessing reliability. The book includes worked examples from real sport, offering clear guidance to the reader and bringing the subject to life. This book is invaluable reading for any student, researcher or analyst working in sport performance or undertaking a sport-related research project or methods course

As the analysis of big datasets in sports performance becomes a more entrenched part of the sporting landscape, so the value of sport scientists and analysts with formal training in data analytics grows. Sports Analytics: Analysis, Visualisation and Decision Making in Sports Performance provides the most authoritative and comprehensive guide to the use of analytics in sport and its application in sports performance, coaching, talent identification and sports medicine available. Employing an approach-based structure and integrating problem-based learning throughout the text, the book clearly defines the difference between analytics and analysis and goes on to explain and illustrate methods including: Interactive visualisation Simulation and modelling Geospatial data analysis Spatiotemporal analysis Machine learning Genomic data analysis Social network analysis Offering a mixed-methods case study chapter, no other book offers the same level of scientific grounding or practical application in sports data analytics. Sports Analytics is essential reading for all students of sports analytics, and useful supplementary reading for students and professionals in talent identification and development, sports performance analysis, sports medicine and applied computer science.