This book helps identify and explain how the new federal campaign finance rules changed the way campaigns were run and paid for in 2012, along with shifting the balance of power from political parties to third-party interest groups.

The first book of its kind to provide an accessible overview of the changes Citizens United brought to political campaigns and political representation, it combines rigorous academic research with many examples of ongoing trends from the campaign trail. Even though campaign finance involves complex legal issues, the book is set up to be engaging for both students of political campaigns and American politics, as well as civically engaged citizens who want to learn more about outside groups and their impact on campaigns and public policy. The book makes the case that Super PACs and dark money groups qualify as game changers of political campaigns not only because of what these groups can do independently from candidates and their increasing ability to match or even exceed candidates’ financial resources, but because their actions influence the political incentives and strategies of candidates and political parties. We also point out evidence that those changes go beyond campaigns—they affect how legislators represent their constituents; how donors put pressure on lawmakers to adopt certain legislation after outside groups supported them; how the regulatory environment can benefit donors as a result of actions taken by federal agencies to repeal or dismantle existing laws; and how extreme positions by politicians can be incentivized and progress stalled when megadonors and outside groups reward political ideologues. Our hope is that this text inspires readers to draw their own conclusions about the effects the U.S. Supreme Court’s Citizens United decision has had and continues to have on the inner workings of American democracy. Some may even feel moved to take action that will empower ordinary citizens who want to have more of a voice in the democratic process. Given the high stakes associated with elections and the political changes they can bring due to the highly polarized political environment we live in, we believe that this book will add value to not only courses focusing on campaigns, elections, interest groups, and political communication, but also other courses such as introductory American Government courses.

The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Recent federal court activity has dramatically changed the regulatory environment of campaign finance in the United States. Since 2010, the judiciary has decided that corporations and labor unions may freely spend in American elections, and that so-called "Super PACs" can accept unlimited contributions from private citizens for the purpose of buying election advertising. Despite the potential for such unregulated contributions to dramatically alter the conduct of campaigns, little is known about where Super PACs get their money, where they spend it, or how their message compares with other political groups. Moreover, we know almost nothing about whether individual citizens even notice Super PACs, or whether they distinguish between Super PAC activity and political activity by other political groups. This book addresses those questions. Using campaign finance data, election returns, advertising archives, a public opinion survey, and survey experiments, Super PAC! provides unprecedented insight into the behavior of these organizations, and how they affect public opinion and voting behavior. The first in-depth exploration of the topic, this book will make significant contributions in both political science and applied policy.

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

In 2015, well over half of the money contributed to the presidential race came from roughly 350 families. The 100 biggest donors gave as much as 2 million small donors combined. Can we still say we live in a democracy if a few hundred rich families provide a disproportionate shares of campaign funds? Congress and the courts are divided on that question, with conservatives saying yes and liberals saying no. The debate is about the most fundamental of political questions: how we define democracy and how we want our democracy to work. The debate may ultimately be about political theory, but in practice it is conducted in terms of laws, regulations, and court decisions about super PACs, 527s, 501(c)(4)s, dark money, small donors, public funding, corporate contributions, the Federal Election Commission, and the IRS. Campaign Finance: What Everyone Needs to Know® explains those laws, regulations, and Supreme Court decisions, from Buckley v. Valeo to Citizens United, asking how they fit into the larger discussion about how we want our democracy to work.

The amount of money flowing through U.S. politics continues to astound. "While not all expenditures are reported," writes David Magleby, "our best estimate is that at least $8 billion was spent in the 2012 federal elections." In this essential volume, the latest in a quadrennial series dating back to 1960, Magleby and his colleagues reveal where all this the money came from, where it went, what were the results—and why it matters. Anthony Corrado examines the most important changes and legal challenges to the law and regulation of campaign finance leading up to the 2012 election. John Green, Michael Koehler, and Ian Schwarber discuss the dynamics and funding of the Republicans' presidential nomination contest as well as the Obama campaign's activity—including the role his Priorities USA "Super PAC" played in negatively defining Romney. Candice Nelson examines in considerable detail how each side raised and spent its funds and the implications of their different approaches. Paul Herrnson, Kelly Patterson, and Stephanie Perry Curtis explore the financing of congressional elections. Diana Dwyre and Robin Kolodny examine the ways political parties raised and spent money through their national committees, including congressional campaign committees. Jay Goodliffe and Magleby examine how interest groups raised and spent money—closely examining the effect of the new Super PACs. How did these organizations raise more than $828 million, and how did they allot the $609 million they reported spending, and to what effect? Thomas Mann concludes with a summary of lessons recently learned regarding the financing of federal elections. What changes should be made to the system, and what institutional steps would they require?