Customer Experience Management for Water Utilities presents a practical framework for water utilities to become more focussed on their customers. This framework is founded on Service-Dominant Logic, a contemporary theory of marketing that explains value creation as a process of co-creation between the customer and the service provider. Standard models for marketing do not apply to monopolistic water utilities without modification. The first two chapters develop a marketing mix tailored to water utilities to assist them with providing customer-centric services. The water utility marketing mix includes the value proposition, internal marketing, service quality and customer relationships. he book discusses the four dimensions of the marketing mix. Chapter three presents a template for developing value propositions to assist water utilities in positioning their service. This model is based on the needs and wants of individual customer segments and the type of service. Chapter four discusses internal marketing, activities designed to improve the way utilities add value for customers. This chapter also analyses potential tensions between engineering and science-oriented employees and proposes methods to resolve these tensions. The final chapters describe customer relationships from both a theoretical and practical perspective. The customer experience is a complex phenomenon that is difficult to quantify. The book provides a method to measure the experience of the customer, based on service quality theory and psychometric statistics. Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective. This perspective provides a unique insight into an industry which is often dominated by technological concerns. This book is a valuable resource for Water Utility Managers and Regulators, as well as for Marketing Consultants seeking to assist water utilities to become more customer focussed.

Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.

Although a nascent field of research, customer experience management has become an important research and management topic in today s interconnected world

This manual serves as both a strategic training experience and a tool for achieving quality customer service at your water utility. Topics covered include communication strategies, automated technologies, complaint resolution, managing conflict, and more. It's informative and easy to understand format allow for quick results.

Resilient Water Services and Systems: The Foundation of Well-Being provides an overarching framework on water and sanitation services and how they are coping with resilience, aging infrastructure and climate change. The Editors present conceptual evidence about resilience backed by case studies that demonstrate resilience in practice. There are 13 case studies, from Asia, Africa, Europe and North and South America, providing informative perspectives from around the world. This is a timely collection of historic and contemporary evidence that will have increasing relevance in the coming decades. This volume will be of relevance to both scholars and practitioners. “Resilient water services are the key to water security across the world. Sustaining them is a challenging task in high-income countries where aging infrastructure is a critical issue, and in low-income countries where new infrastructure is needed and ability-to-pay is a more formidable barrier to success. The editors have compiled a succinct analysis and assembled case studies that cover diverse regions and contexts. From this book the reader will gain a wealth of knowledge about water services, as well as rich vicarious experiences from the cases.