Popular usage equates hegemony with dominance–a meaning far from Antonio Gramsci′s original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class. This text is the first to present cultural hegemony in its original form–as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life. U.S. cultural hegemony depends in part on how well media, government, and other dominant institutions popularize beliefs and organize practices that promote individualism and consumerism. Corporate dominance and market values reign only through the consent of the majority, which, for the time being - finds material, political, and cultural benefit from existing social relations. As deep social contradictions undermine brittle hegemonic relations, the subordinate majority - including blacks, women, and workers will seek a new cultural hegemony that overcomes race, gender, and class inequality.

This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

From the world's foremost intellectual activist, an irrefutable analysis of America's pursuit of total domination and the catastrophic consequences that are sure to follow The United States is in the process of staking out not just the globe but the last unarmed spot in our neighborhood-the heavens-as a militarized sphere of influence. Our earth and its skies are, for the Bush administration, the final frontiers of imperial control. In Hegemony or Survival , Noam Chomsky investigates how we came to this moment, what kind of peril we find ourselves in, and why our rulers are willing to jeopardize the future of our species. With the striking logic that is his trademark, Chomsky dissects America's quest for global supremacy, tracking the U.S. government's aggressive pursuit of policies intended to achieve "full spectrum dominance" at any cost. He lays out vividly how the various strands of policy-the militarization of space, the ballistic-missile defense program, unilateralism, the dismantling of international agreements, and the response to the Iraqi crisis-cohere in a drive for hegemony that ultimately threatens our survival. In our era, he argues, empire is a recipe for an earthly wasteland. Lucid, rigorous, and thoroughly documented, Hegemony or Survival promises to be Chomsky's most urgent and sweeping work in years, certain to spark widespread debate.

This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

As a result of his inquiry into the nature of class, culture, and the state, Antonio Gramsci became one of the most influential Marxist theorists. Hegemony and Revolution is the first full-fledged study of Gramsci's Prison Notebooks in the light of his pre-prison career as a socialist and communist militant and a highly original Marxist intellectual. Walter Adamson shows how Gramsci's concepts of revolution grew out of his experience with the Turin worker councils of 1919-1920 as well as his experience combatting the Fascist movement.For Gramsci, revolution meant the steady ascension of a mass-based, educated, and organized "collective will," in which the final seizure of power would be the climax of a broader educative process. Success depended on countering not just the coercive power of the existing economic and political order but also the cultural hegemony of the state. A "counter-hegemony" for Gramsci required the leadership of an organized political party, but at its core lay his conviction that the common people were capable of self-enlightenment and could produce an alternative conception of the world that challenged the prevailing hegemonic culture.Adamson shows how these ideas, which Gramsci developed prior to his imprisonment, led him to a highly original concept of "subaltern" class movements that cohere not just on the basis of economic interest but by virtue of religious, ideological, regional, folkloric, and other sorts of cultural ties as well. These ideas of Gramsci have had enormous influence on a wide variety of subsequent cultural theories including postcolonialism and Foucault-style analyses of discursive practices.

In this ambitious work, David D. Laitin explores the politics of religious change among the Yoruba of Nigeria, then uses his findings to expand leading theories of ethnic and religious politics.