This work offers a practical, concise introduction to behavioral finance--a method that is revolutionizing investment because it places real human beings at the center of the market, and shows how human sentiment and emotion is what really drives securities markets.

Have you ever wondered what the world's largest investors rely on to make their decisions? Analysts David Fuller and Eoin Treacy count some of the world's largest sovereign wealth funds, pension funds, traders and investors as subscribers. Their approach to measuring the rhythm of the market has been the secret weapon of alpha generators for decades. Now for the first time a book is available that sets out the approach to market analysis they employ on a daily basis at FT-Money.com using macro, behavioural, fundamental and technical cues. At the heart of this approach is a groundbreaking application of the insights of crowd psychology to financial markets, underpinned by a factual use of technical analysis. We can fall in love with our investments. No other emotion describes why it is so difficult to sell. After all, breaking up is hard to do. Greed and Fear are useful frames of reference for commentators but Love explains much more of what's going on, and for the first time you can find out exactly how it powers (or undermines) markets - and how to make money in response. Above all, Fuller and Treacy's approach reveals something astonishing taking place in the markets right now. We are living in one of the most exciting periods of human history: a confluence of powerful themes is setting the stage for a major secular bull market in the decade 2015 to 2025. In the meantime, interest rates will need to normalise, which is likely to provide everyone with an unmissable buying opportunity. Crowd Money closes by revealing over 125 shares ideally placed to be the global bull market stars of tomorrow.

CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here.

"Crowd Funding is becoming one of the best approaches for finding money for just about any project. Crowd Funding gives you the ability to raise money for any idea or business without acquiring debt or giving up equity. Crowd Funding websites are explained in this book and how to best use them to raise the money you need for your business, project or idea."--amazon.com kindle ed.

"Discusses the pros and cons of some of the most popular crowdsource funding services, and walks the reader through the process of using one of these services to fund their idea"--

Crowd Funding by business-funding expert and business angel Modwenna Rees-Mogg is the first book to get to the heart of this exciting and fast-moving new business phenomenon. Discover how to raise capital and investment for your business, project or idea in the way that works best for you. Modwenna has talked to scores of people at the cutting edge of this new way of doing business - investors, entrepreneurs, fundraisers and founders of crowdfunding sites, those who have got it spectacularly right as well as spectacularly wrong. Crowd Funding explores: The different types of crowdfunding What the crowd likes to fund How to persuade the crowd to invest in you What happens once you've got venture capital How to invest as part of the crowd The perils of using crowdfunding as a fundraiser and as an investor Crowd Funding includes inspiring stories of people who have abandoned banks as investment sources, profiles of global crowd funding sites such as Kickstarter, and real-life examples of how to get what you want. It's the only book on the subject to be crowd researched! Modwenna Rees-Mogg is the founder and CEO of www.angelnews.co.uk - the leading news web site for the private investor community. She is a private investor herself and has spent over ten years working closely with investors and entrepreneurs. She is also the author of Dragons or Angels? published by Crimson. She has over 1,800 followers on Twitter: @modwenna.

From one of the worlds most trusted experts on personal finance comes a "route planner," identifying easy moves to get young people on the road to financial recovery and within reach of their dreams.