Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Shows readers how to liberate thinking and expand imagination by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind.

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively. You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo. Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the Art of Creative Thinking. *From the publishers of the international bestseller The Art of Thinking Clearly*

The Art of Creative Thinking provides clear, practical guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter. Stimulating and accessible, this book will help you to understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help you to become more confident in yourself as a creative person. The Art of Creative Thinking gives you a fresh concept of creative thinking and it will guide you in developing your full potential as a creative thinker. New ideas are the seeds of new products and services, and this book will open the door to them.

- An introduction to divergent and convergent thinking - Guidelines to enhance your innovative thinking - Hands-on exercises to strengthen your creativity

Based on over fifteen years of groundbreaking research, Developing Creative Thinking Skills helps learners demonstrably increase their own creative thinking skills. Focusing on divergent thinking, twelve inventive chapters build one’s capacity to generate a wide range of ideas, both as an individual and as a collaborator. This innovative textbook outlines a semester-long structure for the development of creative thinking skills and can easily be utilized as a self-directed format for those learning outside of a classroom. Readers are stimulated to maximize their own creativity through active exercises, challenges to personal limits and assumptions, and ideas that can help create powerful habits of variance.