With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.

Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge. With the help of this eBook, you can learn how to train and sharpen your eyes to recognize specific typographic details which will be sure to guide you in your own projects and make it easier for you to make design decisions. After an initial stroll through type terminology and classification, this eBook reflects on the quality of fonts (including web font providers, of course) and explores typographic design patterns as well as current practices. These practical considerations and a plethora of real-world examples are bound to be a valuable companion throughout your adventures when designing with type. TABLE OF CONTENTS: Understanding The Difference Between Type And Lettering Making Sense Of Type Classification (Part 1) Making Sense Of Type Classification (Part 2) A Critical Approach To Typefaces Taking A Second Look At Free Fonts Dear Web Font Providers Typographic Design Patterns And Current Practices (2013 Edition) Creating Exciting And Unusual Visual Hierarchies Type Makes A Difference: An Exploration Of Type-Focused Websites

Discover the secrets of communication for good graphic design Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the "decorative" aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.

If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, BOOK DESIGN AND PRODUCTION will help you understand the book production process and the principles of good cover and interior book design. It will allow you to look at a book design and immediately see the common errors and to see that a book is following the traditions of good book design that gives credibility to your message. Whether you do the work yourself of hire it done, BOOK DESIGN AND PRODUCTION will help you get your book done right. Use this book to guide you through the book design and production process.

*** This USING iPhoto 2011 book is enhanced with over 2 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** iPhoto is a popular software that allows you to view, edit, enhance, print, share, and create photo projects using your digital photos on your Mac. USING iPhoto 2011 is a media-rich learning experience designed to help new users master iPhoto 2011 quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream iPhoto 2011 users need to know. You’ll Learn How to: - Upgrade to iPhoto 2011 - Load, Organize, Edit, and Enhance Your Digital Photos - Create Online Galleries and Slide Shows - Print and Share Photos - Transfer Photos to Facebook - Back-up and Archive Images - Burn Photos to CD-ROM or DVD Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Preview of Face Recognition Capabilities - Export an Entire Event or Album Folder - Create Photobook Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Keeping Your Camera and Lens Clean - Money Saving Tips - Other Options for Creating Slideshows Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.