The world of retail design operates with a dynamism not often encountered in other commercial sectors. To successfully deliver a retail project, the store planner must possess a good working knowledge of a wide range of disciplines. As well as design, these include matters as diverse as store operations to materials and construction methods. Contemporary Retail Design: A Store Planner's Handbook provides a comprehensive overview of the store planning process and is an essential companion for anyone embarking on a retail design project. Written from the perspective of the designer, it contains practical guidance on every step of the design and construction process including: an introduction to store types and their history; what to consider when planning a store; the practicalities of layout versus the psychological response of the shopper; the range of materials and finishes available and how to use them successfully; what to consider when planning for building services, security and store operations. The book's practical advice is supplemented with case studies showing examples of best practice, and is illustrated with 200 drawings and photographs from a wide variety of stores around the world.

Good retail design must attract and keep customers, support a brand or store's image, showcase the product, and work as a functional shopping environment. This book features 44 of the best recent examples of retail design from around the world, and examines the details within the larger decorative schemes. Projects range from specialist boutiques to branded high street chain stores, from fashion retailers to eateries, and include descriptive text, color photographs, floor plans, sections, and construction and decorative details. A bonus CD contains all the drawings as printed in the book, in both EPS and DWG (generic CAD) formats.

Consumer behavior -- Branding and identity -- Retail sectors and channels -- The retail environment -- The organisation of retail space -- Retail detail

Retail Design.

In this manifestly practical book, Richard Hendel has invited book and journal designers he admires to describe how they approach and practice the craft of book design. Designers with interesting and varied careers in the field, who work with contemporary technology in today’s publishing environment, describe their methods of managing the challenges presented by specific types of books, presented side by side with numerous images from those books. Not an instruction manual but a unique, on-the-job, title page–to–index guide to the ways that professional British and American designers think about design, Aspects of Contemporary Book Design continues the conversation that began with Hendel’s 1998 classic, On Book Design. Contributing designers who focus on solving problems posed by nonfiction, fiction, cookbooks, plays, poetry, illustrated books, and journals include Cherie Westmoreland, Amy Ruth Buchanan, Mindy Basinger Hill, Nola Burger, Ron Costley, Kristina Kachele, Barbara Wiedemann, and Sue Hall, as well as a host of other designers, typesetters, editors, and even an author. Abbey Gaterud attempts to define the conundrum that the e-book presents to designers; Kent Lew describes the evolution of his Whitman typeface family; Charles Ellertson reflects upon the vital relationship between the typesetter and the designer; and Sean Magee writes about the uneasy alliance between designers and editors. In an extended essay that is as frank and funny as it is illuminating, Andrew Barker takes the reader deep into the morass—excavating the fine, finer, and finest details of working through a series design. At the heart of this copiously illustrated book is the enduring need for design that clarifies the way for the reader, whether on the printed page or on the computer screen. Blending his roles as designer, author, interviewer, and editor, Hendel reaches across both sides of the drafting table—both real and virtual—to create a book that will appeal to aspiring and seasoned book designers as well as writers, editors, and readers who want to know more about the visual presentation of the written word.

Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful stores that are magnets for attracting customers, intriguing them, and selling products and services. The ideas in Store Design will help you design great retail experiences. Analyze your client's design needs according to type of store, location, the product, price-point, and budget. Systematically design and organize a store that reinforces a desired image, attracts shoppers and motivates them to buy. Create flexible, timeless and tasteful stores. Entice customers to enter the store, shop, buy and return again and again.The main components of store design are revealed chapter by chapter. Each axiomatic component leads to a selection process of "either-or" design subsets: open or closed front; strong or neutral design; accessible or inaccessible product display; and so on. This is the core of the retail design process. Use these design principles to build a store design that meets every concern of the retailer. Create a correct and memorable store image, a sensible floor plan, effective product presentation, an arresting storefront design, and vibrant, energy-efficient lighting.When done, you will know that your store design works: functionally, aesthetically, and psychologically. You will have created the right store for your product, your location, and your retailer, because you will have used sound design principles to make every decision along the way.Loaded with many photos and illustrations, Store Design explains everything in five chapters. Also, there is a useful glossary of retail architecture terms, and a step-by-step checklist to take you through the design process.Store Design is a guided, logical approach for designing a retail store. It will provide a simple, easy-to-follow design template. It will reinforce your existing skills and experience. And it will also serve as a knowledge base for the entire team so everyone can understand and follow the design process. Anyone can gain the equivalent of years of retail design experience simply by reading and adopting its ideas. Why wait? Get Store Design now and get going on your next retail store.Store Design is a Complete Guide to Designing Successful Retail Stores.Includes 42 photos & illustrations plus design checklist.

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.